MockingBird
Hero
Another thing to consider somewhat. A new player interested in PF2e will more than likely visit Amazon to purchase the core book than the Paizo site itself. Everyone knows Amazon, you can find nearly anything on there. The Paizo site is daunting if you've never visited it before too. Saying all that to say dont disregard the Amazon sales so easily. Hardcore fans will no doubt buy directly from Paizo. The friend you introduced the game to will go to Amazon. I think Amazon is a good market for newer players IMO.