As a committed 4e player, WOTC should be standing up and taking notice of what their competitors are doing and doing a million times better. I get the impression that Pathfinder is a heavy load for a DM, but this seems to be inspired in helping them get onto that road faster than before. The steep learning curve just got a lot less steep. Congrats Paizo, WOTC please take note.
While the main value-in-use to a new gamer in learning how to play Pathfinder RPG is in the two books (and the character folios) which come with the Beginner Box, the value to every gamer, noob and veteran alike, lies in the PC/Monster Pawns. Without putting too fine a point on it: these “Pawns” ROCK and add greatly to the overall value of the product for every gamer. Moreover, I think the attractiveness, convenience, variety and sheer utility of this accessory product is so strong that I would offer them for sale as a stand-alone product in a heartbeat.