It's crazy. Per Bob World Builder, they're allowing up to an hour long interviews, with no WotC approval over questions or release of the video required. All they want is to see the list of questions in advance so Kyle can prepare.
I don't know who Kyle Brinks is, but he must have balls of steel to be doing this. As someone on the outside, I'm intrigued and glad they are doing it, but if I was a publicist, I'd be grabbing Kyle by the ankles saying, "No, Kyle, don't do it! Don't throw your life away!"