But weren't they produced to bring in a big new crowd of D&D noobies to expand the 4e player base, providing a concise set of evergreen products to keep the new people flowing in? Or wait, was it not that at all but to attract back the players that never converted to 4e in the first place? Or maybe it was indeed the first one... this keeps switching back and forth. A lot. Mixed signals both from WotC's marketing and online apologists alike.
It came across to me as an abrupt mid-course change in plans that was never part of a grand business scheme, but instead was necessitated by both changes in staff and a response to market share for 4e. IMO.
No.
There's never been mixed signals. The product is designed to bring in both a new crowd and to bring in the older players because
every product is designed to bring in new people. That's not mixed signals, that's appealing to multiple crowds.
And can we not use "online apologists?" It really doesn't further the conversation.
Wait...what? I thought Essentials was just to fix the rules, not get new players, or draw old ones that left back in?
So much deception.
Essentials was
never to "fix the rules." Again, the only people that have claimed this are those that
don't play 4e and, even more likely, didn't listen to the actual changes in Essentials (of which there are
zero). Simply put, Essentials can't be there to fix the rules, as no rules are changed.
Here's the big problem WotC faced -
regardless of what they put out, it was going to be claimed as 4.5. Period. The
day 4e came out, people were claiming that 4.5 would be just around the corner, and by god did we see a lot of threads wondering when it would come. Essentials didn't change any rules at all and is in no way similar to 3.5, but it's "different" enough to, on a very superficial level, make a connection.