Greetings!
Well, the stupid covers that Avalanche Press has on their products probably isn't the problem for them--or at least their biggest problem. Their biggest problem is the small supplements that they have put out that are merely mediocre-ok at best in quality and usefulness. I purchased the Constantinople module, and I haven't bought another Avalanche product again. Not that Constantinople was necessarily bad, because I don't think it was. I'm glad I got it, actually. However, I have expected modules that followed would be bigger and better, and they just haven't been. They've improved some, but they haven't improved enough and made a big enough statement to capture my spending money away from other publishers.
The fact that they can't avoid putting dumb sexist drawings on their modules that show half-naked women in the most inapproapriate poses, and often ethnically and clothing-wise entirely ill-suited for the module in question just serves to torpedo their products even more. Why not step out, do something different, like show some beautiful, muscular woman decked out in gleaming mithril plate-mail, and wielding a spear that burns like starfire as she gazes at the dragon approaching her? Or some other heroic and interesting looking drawing of beautiful women who are dressed and equipped approapriately to the situation? Alas, this seems to be beyond them, as in module after module, they make the same kind of covers.
At first, in the first bikini-clad module I saw, I thought, hmmm...heh, maybe they are just trying to be a little different. No big deal to me really, because I look for content over appearance in large measure. However, in module after module, the trend continued. It's quite done now, thankyou, and it isn't really appropriate.
So, I think it is an unfortunate marketing strategy that they seem bent on embracing, even though that I think it is inappropriate, and their real problems, their deeper problems, lie along the lines of content. It remains to be seen though if they will ever change such a dumb policy.
Trying to make sex sell with D&D is just dumb. How many 12 and 14 year olds play D&D? How much money do they have?
I don't hold it against anyone to want to expand their market audience, but I would think that Avalanche's strategy seems to *restrict* rather than *expand* their market audience. I would think that they would want as many people as possible to buy their products, rather than fewer. I would think that continuing to produce modules that seem to do nothing but needlessly offend a growing segment of the gaming audience and customer market-base isn't a very wise strategy.
Only the strong survive though!
Semper Fidelis,
SHARK