Yep. I hear about stuff for 4Ed that I'd love to buy, but its DDI only. Meaning for me, at least, I won't get to evaluate it myself without paying for it- completely unlike browsing in a bookstore- which then means I won't buy it at all.I can't agree enough with this. Along with loss of interest and buzz from bad PR and some of their strategic choices, I think your point is doubly damning in that a lot of the stuff that could have generated buzz was locked away behind a paywall (not all of it, but a lot). Self limiting your customer base just seems phenomonally foolish.