Interesting article with a lot of well-reasoned insights.
I think the problem with trek in general is "7 of 9 syndrome".
There was this show, called "The Next Generation" that was the golden child. It got great ratings, and appealed to the "base constituency", the Trekkers.
Then there was this show called Deep Space 9, much beloved by the "base constituency" but largely ignored by the massive numbers of mainstream viewers who watched TNG.
Since then the franshise has been going to heck in a handbasket because, in an effort to revisit the numbers of TNG, Berman and company haven't given one thought to making a show that would actually appeal to Trek fans.
They took us for granted.
If a gorgeous woman in a tight catsuit with a little borg attachment over her eye brings in more young male viewers, who cares if the franchise loses credibility or the Trekkers become a little disenfranchised?
If a show about Trek's history would appeal to the mass auidience (with a return to "boldly going" and "wagon training to the stars") why bother to please nitpicky Trekkers who would actually like this filling of history to MAKE sense with what we were told of that history before?
So what UPN is left with is a show whose base constituency, taken for granted, has been abandoning in droves for shows like B5 and Farscape, and they still haven't managed to get any more mainstream viewers.
And even though Deep Space 9's numbers would crush Enterprise's, they still can't be bothered to make a show for the fans that actually takes place in the TNG universe.
UPN, Quit taking us for granted, and guess what? We will watch.
Chuck