BrokenClock
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Most probably because he didn't create the art for the tokens himself, rather he found them online and downloaded them. Now since the project was intended as a gift for a friend, its no big deal, but if he tried to sell them, then he's going to need permission and possibly payment to those artists. If he didn't do this, this would be copyright infringement - a big no no.
If he wanted to do this commercially, not being an artist himself, I'd go find a local art school or college art program and recruit artists to create say 10 or 20 tokens each for minimal pay, and an offer of mention of their names in the final published format (as part of the payment), but then he'd need dozens of artists to do this work - and even at art school wages (very low) it could still mean hundreds of dollars or more.
The only way to do this commercially is to own the art going on the tokens. Not owning the art may be a simple "cease and desist" when the artists found out, or worse, a lawsuit - that makes it definitely not worth the trouble.
GP
PS: while I say its no big deal, because it is a gift for friend, that doesn't mean what he did is not wrong. Its still copyright infringement and in our industry for publishers, authors, illustrators and cartographers - copyright law is all we got to protect us.
PPS: anytime you go to a website that is not yours, and if you "right click and save image as..." you've just committed copyright infringement and that's any website! Some websites grant some free downloading uses (especially for CC licensed art, for example), but that doesn't mean any image is free to download, only those pointed out as so on such a site, and only for non-commerical purposes.
Your process (minus finding images and on the net and adding in hire an artist) is close enough to Fiery Dragon's own process of putting together the Counter Collections and BattleBoxes: Fiery Dragon » RPG ProductsActually, I am an artist and I do freelance work for fun. As such, I can tell you this, I now have almost 2000 counters and almost all of them are different images, to contract artists to illustrate over 2000 different illustrations would cost 10s of thousands of dollars, not hundreds. Hell, to do this myself, would take me well over 5 years of constant drawing.
The thing is, Wizards doesn't release quality counters with the artwork they own (and this is important, we will get to this later), because they want you to buy minis. Have you seen the ones they have? Those weird little circle things? They suck.
Now, about this whole 'you're hurting the artist thing'. I have messaged a few of the many artists that drew those monsters and they all told me the same thing; They do not own the art anymore because they gave it to Wizards. The only thing they are allowed to do with it is post it on their portfolio. The ones I talked to, would not give a damn what I did with these counters . . . but Wizards would.
Have I sold the pdfs to these images? Yes, I have. Do I feel I'm hurting the little guy? Not a chance. Would I open up my own website and sell these things on mass? Not bloody likely as that would be pushing my luck. The people who gave me the money for the PDFs would never buy all the minis, because they couldn't afford it. Hell, I can afford it and I don't want them. Can you imagine the storage space required for 2000 minis!?
I've done a lot of searching on the net for good counters. Trust me, I had no interest in spending many hours in Photoshop making official D&D illustrations look good in a mini size on a counter. Sadly, the ones I found I was not pleased with at all. Thus, I made my own and I'm happy to say that it's the best thing to happen to my game since the introduction of my laptop as a DM and these counters are easily the best you'll ever find on the net.
I just thought I would share the process in case people wanted to do the same. It's hardcore geek, but I think I'm in the right place for that.
Your process (minus finding images and on the net and adding in hire an artist) is close enough to Fiery Dragon's own process of putting together the Counter Collections and BattleBoxes: Fiery Dragon » RPG Products
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You DO know you can buy over 3000 counter images done by me for less than $35, right?
Fiery Dragon » Counter Collection Digital v3.0
And Fiery Dragon put together a "counter workshop" to help customers that buy and print out their counters from CC Digital.
I'm not on some kind of witchhunt, but what you're doing is still wrong. I too am a freelance illustrator and cartographer, but I am also a small RPG publisher - and guess what, I pay for all the art that is not my creation. In some cases I paid for single use rights and got a better deal for it, but I've also paid for All Rights Reserved on other stuff, especially cover designs.
I too am all for the little guy, but that doesn't mean I'm against the big guy. Wizards paid All Rights Reserved for their art, so despite the fact that the artists themselves don't feel hurt by what your doing, you are trying to bypass the rights of Wizards and that's copyright infringement.
For the art and cartography that I get commissions from RPG publishers to do for them, I created for them not the whole world - hopefully the publisher gets enough sales that some of the world can appreciate my work, but I usually don't give it away. To me being a professional illustrator and cartographer my reputation is paramount, and I would not throw away that reputation by "stealing" art that doesn't belong to me. Not only is this foolish, that's downright dishonorable.
Just so you know Wizards staff visit this site often and openly admitting that you've used their art without rights to it, and have sold your product to anyone (even just friends) is kind of stupid. Doing it is wrong, but admitting in an open forum is quite stupid.
I hope you don't get in trouble for your actions, but if you had stolen any of my work, I would be greatly concerned and would report it immediately.
I appreciate all the work you've done for your friends, but even I don't give other peoples art to my friends without the right to do so.
At least by buying Fat Dragon's mini-tile set is legitimate. While preferring Wizards art to Fat Dragon's art is certainly understandable - using it for the purpose of getting paid for the work, but not paying for those who actually own it just makes you a scoundrel.
I'm not going to report you, but someone should.
GP
Actually, I am an artist and I do freelance work for fun. As such, I can tell you this, I now have almost 2000 counters and almost all of them are different images, to contract artists to illustrate over 2000 different illustrations would cost 10s of thousands of dollars, not hundreds. Hell, to do this myself, would take me well over 5 years of constant drawing.
The thing is, Wizards doesn't release quality counters with the artwork they own (and this is important, we will get to this later), because they want you to buy minis. Have you seen the ones they have? Those weird little circle things? They suck.
Now, about this whole 'you're hurting the artist thing'. I have messaged a few of the many artists that drew those monsters and they all told me the same thing; They do not own the art anymore because they gave it to Wizards. The only thing they are allowed to do with it is post it on their portfolio. The ones I talked to, would not give a damn what I did with these counters . . . but Wizards would.
Have I sold the pdfs to these images? Yes, I have. Do I feel I'm hurting the little guy? Not a chance.