Something I'm going to strive to do in my games will be to occasionally replace the need for an identify spells with a simple knowledge (History, Arcana, Religion, or Local) check. This stems from the desire from myself not to have sacks of +1 swords and +1 breastplates and +1 rings of protection. What I want to do is give unique desciptions to as many magic items as possible, and make the treasure more memorable to the players.
Instead of saying "and there's a +1 longsword", I'll give something like:
"sitting atop the pile of treasure in the chest is a beautiful single edged layered blue steel blade, with an intricately carved basket hilt, ivory handle wrapped in leather cord, and a jade pommel carved to resemble a shark's tailfin. 'If I'm not mistaken,' said the bard, 'we're looking upon the infamous Cutlass of Rutan!'"