The ineptitude of the WotC/Hasbro marketing machine

Dragonblade said:
European Hasbro just released a new Dungeons and Dragons board game. We need something similar in the States. You don't need the D&D adventure game, you need a tactical Hero Quest style board game that can be mass marketed through toy and hobby stores everywhere and especially through the existing chain of WotC stores.

4) Lets see WotC heavily promote the fact that the Knights of Old Republic game for Xbox used the d20 rules system. Why the hell is the d20 logo not on the back of that game box?

I read someplace on the WOTC boards that WOTC will be coming out with a new version of the old "Dungeon" boardgame. It will have more roleplay elemments to the rules, but the will not be calling it Dungeon.
I think KOTOR uses a heavly modifided version of the D20 rules, thats why the D20 logo is not on there, too many changes.
WOTC is in Seattle, I think Hasbro is in Conn.. I think thats why they are not doing some of this stuff. It sounds good, but not sure if they will pull it off.
 

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Re: Re: The ineptitude of the WotC/Hasbro marketing machine

Mark Chance said:

Thus, if neotextual construction holds, we have to choose between the neotextual paradigm of expression and the semioticist paradigm of reality. Until these issues are resolved, the current situation is likely to persist.

Nice dissertation Mark. When I write mine, Im asking you for help.
 


Tyler Do'Urden said:
Talk to any economics professor about "conspicuous consumption", and show them this- it applies just as much to kids buying toys with their allowance as it does to middle-aged men buying luxury cars.

(Which is exactly why WotC needs to bring out the core rulebooks with leather covers, and sell them for $80 a pop, but I digress)

I'm not so sure it would be a big success because many D&D players have the financial sophistication of adults, but a budget like a kids'. :)
 

Mark, to take a cue from your own poll - you're still an idiot :D

As for Hasbro and WotC not mixing it up and takng advantage of the possibilities, I'll chime in and say that I'm kinda glad of it.

Hasbro, on the whole, knows diddly about RPGs. They're a big company, and think like a big company, and have a big company's concerns. Those are usually antithetical to the needs of a niche market like RPGs. So, in general, the more directly Hasbro and WotC mix it up, the less we gamers are going to like the results.

So, in general, I'd prefer they keep their big, greedy, clumsy, large-corporate hands off my hobby. Thanks. :)
 

Umbran said:
Mark, to take a cue from your own poll - you're still an idiot :D

As for Hasbro and WotC not mixing it up and takng advantage of the possibilities, I'll chime in and say that I'm kinda glad of it.

Hasbro, on the whole, knows diddly about RPGs. They're a big company, and think like a big company, and have a big company's concerns. Those are usually antithetical to the needs of a niche market like RPGs. So, in general, the more directly Hasbro and WotC mix it up, the less we gamers are going to like the results.

So, in general, I'd prefer they keep their big, greedy, clumsy, large-corporate hands off my hobby. Thanks. :)

What if it is their "big, greedy, clumsy, large-corporate hands" that have their itchy trigger finger over the "Jettison WotC into the Sun" Button? (which is of course red in color, as are all very important buttons :P ).

There is no point in denying the fact that if D&D doesn't make a lot of money, we'll be seeing 4.0E three years from now. If D&D is tied in with a TV show, lunch boxes, action figures - the whole mass-market spiel - there is a good chance that WotC might be able to delay 4 edition a while longer. Is it bad if Hasbro makes D&D more main stream (as unlikely as the case maybe), with a popularized hobby we may see an increase in greater gaming material and more of it.

Lets not forget, WotC is a company. Companies need money to stay a company. I cannot blame them for releasing a new edition, as in my mind it is better than dropping the whole line and starting with something new. I am all for a D&D franchise other than just the RPG market. Hasbro and WotC need to work together alot closer if WotC is to enter a golden age of gaming. If that mean another corny D&D cartoon, or poorly painted action figures, then so be it. I'd like to see D&D be successful, even if it means "selling out" to pop culture and fads.

Hasbro may know very little when it comes to RPGs, however they do know about running a successful business. If they can create a tie in that hooks up with D&D - great; however that does not mean that they'll start writing new books or creating new adventure paths. Hasbro needs to take the "older brother" role and help Wizards figure out how to increase their marketability.

3.5 is a great example. We, the readers/visitors/posters of EN World, knew a great deal about the new rule sets. The readers of other D&D websites more than likely knew about the new books. The readers of Dragon, Dungeon, and more than likely Poly knew about the revised addition. Okay, the main consumers of D&D were notified. What about infusing the market with new blood?Did we see television spots - even on the nerdy channels - did we see adds in main steam media at all? Yes, D&D was featured in Maxim, but what else? Heck, even some WotC stores don't sell D&D. Something as minor as a splat book my not be important - but revising the core books needed to be heralded with ads that go beyond the present clientele. Something is wrong - selling to the same people does not foster growth. Lets see Hasbro show Wizards how to market their new products.

Erge
 

All makes sense to me! But...

Dragonblade said:
4) Lets see WotC heavily promote the fact that the Knights of Old Republic game for Xbox used the d20 rules system. Why the hell is the d20 logo not on the back of that game box? The game continues to be one of the best selling Xbox titles of all time and putting the d20 logo on the back and maybe slipping an ad for the SW RPG in the instruction manual is a no-brainer. Its good for everyone. Xbox people get exposed to d20. Lucas and WotC sell more SW books. d20 RPG players see their logo on the Xbox game and buy it. The consumer gets a great game for their Xbox. Everyone wins!

Is this actually true? Haven't played the game but the bioware site i read didn't make it sound like SWd20.
 

Re: Re: The ineptitude of the WotC/Hasbro marketing machine

Olive said:
All makes sense to me! But...



Is this actually true? Haven't played the game but the bioware site i read didn't make it sound like SWd20.

KotoR uses a bastard version of the d20 rules. They siplified down to a 8 or so skills and most of the combat feats. Basically the combat is d20, I have a BAB, some modifiers and then behind the screen a d20 is rolled to see if I hit or miss. Very cool anyway.

Plus

I thought they were coming out with D&D action figures. Weren't we all making fun of seeing a Drizzt with kung-fu action grip a year or so ago?
 

Yes, the game uses a slightly tweaked version of the d20 SW rules. Much like Neverwinter Nights uses a slightly tweaked version of the 3.0 rules.

The game is a lot of fun and very well done. I'm playing it now and am most of the way through it. Enough of it is true to d20 that they easily could have put the d20 logo on it. And Lucasarts should have also taken advantage of that. After all more SW d20 books sold is more royalties to them.

So shame on Lucasarts for dropping the ball on that almost as bad as WotC/Hasbro.
 

Re: Re: The ineptitude of the WotC/Hasbro marketing machine

Olive said:
All makes sense to me! But...



Is this actually true? Haven't played the game but the bioware site i read didn't make it sound like SWd20.

I havent really gotten a definitive answer to this, I think that it just uses 3e rules with some modifications for Star Wars.
 

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