The Mandalorian & Grogu Trailer

[pukunui]

This is very much a tangent, but I was curious to know why we call movie promos "trailers" ... it appears that in the early days of movies, cinemas showed movie promos after the movie, but since most people didn't stay to watch them, the cinemas started showing them before the movie, but the name "trailer" stuck.

 

[Paul Farquhar]

This is very much a tangent, but I was curious to know why we call movie promos "trailers" ... it appears that in the early days of movies, cinemas showed movie promos after the movie, but since most people didn't stay to watch them, the cinemas started showing them before the movie, but the name "trailer" stuck.

Back in those days most people went to the movies every week, so the trailers mattered. And the time before the movie was used for serious newsreels.

These days a trip to the cinema is a rare thing (I believe twice a year is the current average), so people are more likely to see trailers on YouTube than in the cinema. Which means that only people who are already interested will see it!

But with this movie, the main group of people you need to persuade that they want to see it is the same as the original Star Wars - 10 year old kids. Which mean the most important marketing element is the tie-in toys.