They should also rethink their website. I have a very hard time to buy their PDFs due to links to paper versions of the products being very present, and if someone has a buying impulse, finding how to get the PDF immediately should help.
Oh yeah, the website could use a redo (again).
I was excited to read this since I think the APs have lost a step. Then, realized its an odd complaint about APs online presence? Paizo has been an internet based store for over a decade. I have only used PDFs in F2F and now VTTs since 2009. The dedicated AP specific forums were/are invaluable to running the APs. I'm not sure exactly what Paizo is supposed to do to make APs more online?
I explained my point poorly, so let me try again. Imagine you're a GM looking through the Pathfinder 2e reddit. You read about Strength of Thousands and think an African-inspired magical school campaign would be great for your players. You go to the Paizo store and find to get Strength of Thousands you need to buy all six parts as separate payments of $17.99, over $100 dollars total. They won't even be in the same document, you'll have six different pdfs to flip through to get the whole picture of the campaign. There's no bundle to entice buying the whole thing. The only VTT options are Roll20 and Fantasy Grounds, which all cost the full $25 dollars per module instead of the PDF price, and are platforms that have notoriously bad implementations of the PF2e rules, plus have their own outrageous expenses to begin with. You may be willing to pay those prices for a game you know your group will stick with, like 5e, but are you willing to pay the same prices on a game you're not sure they'll stick with? Within the span of a few minutes of thought Strength of Thousands has gone from an enticing idea of a campaign to a procession of unnecessary inconveniences, risks and expenses to the prospective buyer. People don't pick up first modules of APs on impulse in a digital storefront the same way they would in a traditional storefront, other strategies need to be brought to bear to build an audience. Would this be less of a barrier if there was a lot more buzz behind the campaign, like with the popularity of Abomination Vaults? Maybe. But so far we haven't seen an ability for Paizo to regularly produce hype behind their 2e APs. Until Paizo finds their step and gets to generating hype the best thing they can do is re-organize their existing content into a form factor that presents itself as more affordable and more convenient to digital buyers.
I can confirm that the PF2 General subforum of the Pathfinder Discord is very lively.
I'm there too, there's just not a lot of discussion about stuff I find interesting. A lot of it is hot takes on mechanics and relative class strength, general white room stuff. I'm more interested in the potential for telling stories using the systems and lore of Pathfinder, not so much lamenting about some classes dealing slightly less damage on a hypothetically average turn than some other classes.
Mod Note:
And use of "tribe" for this is... interesting, to say the least.
This is clearly used in the context of tribalism, the tendency for "my side vs your side" mentality that turns discussions toxic.
Come on, this is exactly what I'm talking about. I don't appreciate the implied accusation of racism, and it coming from staff only makes it worse. It's unreasonable. It also illustrates my point: how eager are people going to be to post their genuine and benign thoughts if they think it might be perceived as deviation?
This is unrelated to any of the above, but I would like more active discussion about PF2e stuff. I was waiting to see if there was going to be a review of the Lost Omens: Absalom book, but since one hasn't manifested I am considering writing my own. I've been enjoying the book immensely, it not only contains tons of interesting lore but is structured in a way that makes the process of reading it and imagining how to run it an absolute joy. I'm in the process of setting up the content it has into Foundry and might also do a companion write up for my thoughts of running such a huge city location in a virtual table top setting.