I also think this is insane. I won't deny that occasionally some business models work on the not making money plan. A lot more work on the actually making money plan though. Especially when you are in a content production role instead of a content dispersal role. Yes youtube and twitter are very successful even though they don't make money. But for them to survive, they need a route to making money or to latch onto a company that is willing to take the losses. If you don't have a plan for making money, you aren't guaranteed that you'll eventual make money (not that having a plan guarantees money, but it helps).Second, do whatever it takes to get people playing your game. The old model was Selling More Books = Making More Money. That’s gone. Already gone. The future is more people playing = making more money. This is scary for some people, but it’s working. It’s the “Our business model is no business model” model and the fact is, scary as it is to people used to traditional planning and cashflow, it’s the future. KCRW instincted their way to success by just giving their content away. At a time when no one knew how to make the internet make money for them, they just went with their instincts. Give it away. You can listen to all their shows online. So far everyone who’s worried about the money first, has lost. KCRW got people listening first and worried about the money second. One of the most influential stations in the country, and they’re more successful now because people listen online all over the world–rather than just Ad Execs in L.A. who put the songs they hear on Morning Becomes Eclectic into their commercials–and become ’subscribers,’ which is to say they DONATE money for content they were getting free anyway. Now, the future of the hobby isn’t donations, I’m not saying that, I’m just saying you can start with “get everyone onboard” and worry about monetizing later.
That whole paragraph is like the guy missed the 90s tech bubble or time warped from just before it burst.
To make a different point, let's compare RPGs to other hobbies:Once upon a time, if you were a scifi/fantasy/gaming nerd, D&D was about your only choice. So in that time period D&D was very strong. Now there are lots of choices, not only of tabletop RPGs, but of entirely new areas of hobby gaming: the board game revolution has occurred, computerized gaming has arisen (and includes several of its own subgenres), CCGs have been invented, and so on. So naturally D&D has become less prominent. Of course it has, its no longer a monopoly. But that doesn't mean that tabletop gaming will inevitably die as the new kids on the block take its customers. If you think that tabletop rpgs have some characteristics that, at least as of yet, have not been well mimicked by other gaming options, then that just means that tabletop rpgs will reach their equilibrium in the market.
Have role-playing games ever been as big a business as video games?

(Dungeons & Dragons)
Rulebook featuring "high magic" options, including a host of new spells.