TSR paid $1,000,000 for the Dragonlance logo? (New: Response from the authors)

Arravis said:
Don't underestimate the power of a well-designed logo. If you are a large corporation like Nike (which as I recall only paid $170 for their logo, lol) or AT&T (designed by the late, great Saul Bass), that logo is worth much more than one million dollars. The easy reproduction and recognizability of the image can be critical for a company. So, I wouldn't be so quick to dismiss it.


Oh, I would never underestimate the value of a good logo. Just paying a million for it. I originally went to college for graphic art, but couldnt bring myself to designing billboards like they were trying to teach me. Its just... a million dollars... for the stuff they got...it boggles my mind.

A good logo is priceless, but at least TRY to do it yourself.
 

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Aaron L said:
I originally went to college for graphic art, but couldnt bring myself to designing billboards like they were trying to teach me.

Really? I wonder if it's a regional thing since that's actually one topic they never taught me in college (I went to LSU). Anyway, I lucked out and got a job at NASA. I do posters, cartoons, logos, patches, etc. We have a surprising amount of creative freedom, something I always appreciate.
 

Heh, I was delusional enough to think I could get into comic books. I wised up :) I remember doing logo design very early in my classes.
 

A few years back I worked for a company (now defunct) where the Director responsible for marketing paid a firm to design a new logo. I heard they paid more than $100,000 to the firm. What we got back was a set of eight designs, each of which I thought were terrible.

Executive Management then selected one design to be the new logo and first presented it at the annual meeting of the clinical investigators working with us.

The logo used a series of lines to create "negative space" in the form of a stylized letter C (the company name began with C).

By the end of the two day meeting, there were still people who could not see the "C" in the logo (most people kept seeing the image of a strange looking bat). Every single doctor there asked that we keep the old logo.

Shortly after the Director "moved on."
 


Well, reading between the lines a bit it sounds more like they spent a million dollars on the advertising campaign (and doesn't specify length of campaign). I find that much easier to believe than for the logo alone. Then, that company is lucky they never presented me with that logo series, it is a total waste.
 

Interesting news, I have a response from both Margaret Weis and Tracky Hickman:

First she forwarded an email to Tracy (I’ve removed all the headers for their privacy, just kept the body text):

Tracy,
Do you know anything about this?
I think it was before my time.

margaret


Tracy replied with the following email to Margaret:

Margaret;

This is about the silliest thing I've heard yet...

I checked out the item on the page. I was there from the very beginning (and I do mean VERY beginning). I have never seen this piece of art before. Examining it, I can tell you that it bears no resemblance at all to the original logo art (which was done in pen by Larry Elmore and which, interestingly enough, I have around here somewhere). More than just the art itself, the story is ludicrous to those of us where were there. Here's the text from the website:

"The $1,000,000 painting! Sensing that there new Dragonlance novels and campaign were going to be huge, TSR hired a national advertising company to come up with the new logo. At a cost of $1,000,000 they were presented with these 3 different variations. TSR decided they liked the idea but it was too plain, and asked one of there own artists to finish the project at his normally hour rate. Thus the Dragonlance logo was born and TSR learned not to drop $1,000,000 without seeing something first :)"

(1) TSR absolutely NEVER sensed anything -- Harold tried to cancel the entire line after the first three games and the advertising department (as you well recall) only considered marketing the book AFTER it was in print.

(2) TSR never hired a national advertising firm -- they had their own in-house advertising/marketing department and always in those days bought their own ads.

(3) The idea that TSR could EVER get approval for $1million for ANYTHING is riotously funny.

(4) Larry Elmore did the original Dragonlance logo art (which was rejected) and then produced the now more familiar celtic background logo -- no outside firm was ever contracted, let alone rejected.

Well, that's about it for that one.

Tracy

And finally, Margaret's email to me

Dear Pablo,

I remember that convention! I had a lot of fun. (edit: In my original email to her I had mentioned that we had met when I was a snot-nosed-teen in the mid-eighties and she was very kind and gracious to my friends and I. She answered our endless questions and even had a nice lunch with us. She was awesome, what can I say!)

As for the logo, people have been asking about it. I wasn't working for TSR at the time, but Tracy was (of course!). I'll send you Tracy's response.

Margaret


So there you go. Anyone know someone at Noble Knight? They might be interested in this. I'm not implying anything bad about them mind you, I think they rock actually. I've purchased from them many times, and they've always been great. They may have simply been given the wrong information on this piece of art.

-Arravis
 


Aaron L said:
Heh, I was delusional enough to think I could get into comic books. I wised up :) I remember doing logo design very early in my classes.


I worked for a multimedia company and our head graphic artist had me bring in my old copies of Previews so he could keep up on comic book art styles. Why? Because all though art school he was told not to include any "robots, dragons, or fantasy pictures" in his portfolio because it wouldn't look professional. Once he got into the real world, the only people really hiring were game companies that all told him "You work is really good but you don't have any robots, dragons, or fantasy pictures in you portfolio which is what we need. Come back when you've updated your portfolio."

Also, from what I've heard, if you can produce product on time consistantly, you can get into comic books. There seem to be openings for even bad comic book artists if they can consistantly produce the needed work on a short time table.
 
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painandgreed said:
Also, from what I've heard, if you can produce product on time consistantly, you can get into comic books. There seem to be openings for even bad comic book artists if they can consistantly produce the needed work on a short time table.


This must explain Rob Leifeld.
 

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