There's been all this talk of it being more of a board game than an RPG, but there doesn't seem to be a board- or even a battlemap- in that picture.
I think the player standees are mainly for a general idea of position. There is no big board or battlemap as far as I know. There are all kind's of mini-boards and cards that use the counters though. There is an initiative tracker, a party sheet to use counters on, a stance tracker, etc. You can read about it all here: Fantasy Flight Games [News] - Leading publisher of board, card, and roleplaying games.There's been all this talk of it being more of a board game than an RPG, but there doesn't seem to be a board- or even a battlemap- in that picture. I wonder where you put all those counters?
It might not even have a battlemap. Tactics might be fully absorbed and used through combat cards and applications of dice result combos. Those standing placards for the characters might just be there to be placed as some sort of Sight range, missile range and Melee range indicator, rather than tracking the number of squares/inches apart characters are.or even a battlemap-