The Grumpy Celt said:
I mean your entire post reflects a niave, even childish mentality. It is not the way the world works nor do most economists support that idea. so what you propose fails in theory and it fails in application.
I disagree. Standard Oil, JP Morgan, and Microsoft have all learned what happens when you disregard your responsibility to society. There is nothing naive about believing that morality exists, even if people choose to be immoral. The idea that business is divorced from social concerns is entirely an illusion. The institutions that do business are all created by society. Business owes its existence to society and is beholden to the protections and liberties generated by society. Writing "Inc." after the name of something does not excuse a business from citizenship. Companies can be, and often are, charged with criminal offenses and civil penalties. Companies and the people who operate them remain ethically responsible for what they do.
Failing to treat your fans and customers as human beings with interests in their own well-being well may not be a crime, but it is an immoral act on a smaller scale. I also believe that in the long run, businesses that exploit their customers are likely to fail. TSR is a prime case.
I believe the idea that businesses exist solely for profit is unsophisticated. Profit is what distinguishes a business from other social organs, but it is not the sum total of why a business exists. Just as a for instance, grocery stores exist so that people who are not farmers can eat. What distinguishes a grocery store from a public storehouse is that it is run for profit. But what distinguishes it from a book store is that you can buy apples.
A game company that purports to serve a fan base, for a profit, is performing a deception if they are actually operating for a profit, irrespective of the fan base. Furthere, they are vulnerable to discovery, and in the long run, are likely to discover they have cooked the golden goose. There are some ways of business that lead to customer loyalty and there are others that lead to pessimism or even anger.
Businesses are "citizens" after a fashion, and just as you and I are beholden to our friends, our families, our employers, our business partners, and so forth, businesses share those same relationships. I can say from experience that businesses do care about their reputation and their perceived morality, and that many believe strongly in honesty and trust to their customers. While many dot coms busted, the one I worked for went on to great financial success and was purchased by an international telecom. Unlike many of our competitors, we were very open about the cause and frequency of outages and other issues. We also extended maximum effort to honor contracts made by our subsidiaries, even for customers who had services we no longer sold. In all the years I worked there, doing level three support (final tier support), there was only one customer we ever told that we would not continue to offer the service he had purchased. This is markedly different than the experience many of you have had with your cell phone company, where your contract is ammended every six months or so.
The only way for an amoral business to make a profit is to create the illusion they are providing a valuable service honestly. If, in actuality, they were intending to manipulate people into giving them more money for less service, they obviously would not advertise such a fact.
Although an immoral person or an immoral person may claim they are independent of others, in actuality, they could not exist were it not for the greater numbers of relatively honest people whom they masquerade as.
The "tragedy of the commons" is an excellent demonstration of how unsophisticated the "anything for a buck" mentality is.
Good business is moral business. Anything else is an imitation of good business.