Wulf Ratbane
Adventurer
johnsemlak said:This OGL versus d20 thing is getting confusing. I wonder if we could create a term that could refer to an OGL game/product that was d20-compatible.
That's a thorny problem, there, innit?
1) You have access to the d20 logo through the d20 System license. This is your first, best indication of compatibility. This is the one that WOTC wants publishers to use because it drives sales of their rulebooks (or at least, requires you to put "Requires the use of..." on the cover, which in theory drives sales of those rulebooks).
2) If you don't want to use the d20 logo (and many publishers don't, because of the restrictions the d20 license puts on you-- no character creation being chief among these) then you have an uphill battle. You have to create ANOTHER logo that says to the consumer "compatible with d20."
3) At this point, of course, you start to have trouble. If you try to unfairly profit from the goodwill that WOTC has established with the d20 logo and brand, you risk either trademark infringement or pissing off WOTC. Neither is a good solution. (This would be the reason that Mongoose's "d20 Cyberpunk" became "OGL Cyberpunk" before publication.)
4) You also have the uphill battle of creating a logo that carries the same impact as the d20 logo. WOTC (and many 3rd party publishers, by using the d20 logo) have spent vast sums of advertising money to establish the d20 logo. No 3rd party company relishes the idea of having to spend all their own money to do it all over again.
5) And finally, ideally, you would have to convince other companies to also use your logo-- to generate a universal symbol of compatibility. There just isn't that level of cooperation among the 3rd party publishers, for various reasons, not the least of which is that most 3rd party publishers are happy with the terms of the d20 System license, the vast benefits of using an established brand/logo that is supported with WOTCs advertising dollars, and the benefits of not pissing WOTC off.
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