Dykstrav said:
I'd also put some things in the dungeon that are specifically useful against the dragon, such as a dragon bane frost longsword for the fighter and a minor ring of energy resistance against the breath weapon.
The problem I see with this scenario is that there's not really any mechanism for quickly identifying items found. Even potions have this problem (did they solve this for the Game Day? If so, how?).
The exception, of course, are scrolls, which can be identified with Read Magic.
Of course, you could fudge this, or just plain ignore it. (DM says, "you find this sword", and hands over the item card, which just
happens to have "dragon bane frost longsword" on it.)
4)A formal follow-up. Don't just run one cool fight for the new player and expect him to come back. Point him to your friendly hosting retailer and suggest he buy a Basic Game or a PHB if he really had fun. Try to set up or find a new campaign starting soon after the event, where newbies can show up with their 1st-level characters and start rolling. At least swap contact info. Try to not only entertain the player, but welcome into the gaming community.
Okay, this is getting into the logistics of staging the thing, but you're quite right.
Ideally, the location should have a ready supply of Basic Sets and PHBs on hand. Even better would be to have a small pile of them (shrik-wrapped) on the game table, or a nearby table. Plus, at least one copy of each open for people to peruse.
There absolutely should be some vector from Game Day to a regular campaign, at the very least in the form of a registry of interest in the FLGS. But the local game groups should try to pitch in - this is probably the single best chance in the year to pick up those new gamers you're crying out for.
Oh, and the experts who are on hand will probably be asked at some time what is needed to get playing. I recommend, therefore, they be quietly advised beforehand of the 'correct' answer: you need a PHB and some dice (or a Basic Set). Many times, I've seen newbies pointed at a PHB, accompanying Complete book, and as many as a dozen other things. I've then seen those same people run a mile. The PHB is intimidating enough - let's not compound the problem.