If you do not get to good faith payment arrangements in a reasonable amount of times, name names. Unethical publishers rely on freelance desperation and charity.
Do *not* do this if the publisher is making reasonable effort to keep in touch and resolve the situation, without using transparent delaying tactics. Publishers sometimes make mistakes without any bad intent at all. You should have exhausted other avenues. In many cases, a lawyer isn't worth it, as the problem publisher may know that it doesn't make financial sense for you to follow up on your strongly worded letter.
In essence, when you have reaches the point where you would never work with this outfit again and want what's due to you, it's time to let everyone know how this publisher does business. But do not make suppositions about motives or actions that you are not privy to. Simply document what you are owed and what has transpired.
Thanks in part to this policy, I have *never* been stiffed. People have delayed -- sometimes for quite some time -- but I have *always* collected my debts.
If you're afraid of publishers not hiring you because you'll publicly note truly egregious examples of nonpayment, ask yourself whether or not you want to work with *them.* Remember, we're not talking about having a tantrum the moment a cheque is late. We're talking about going public after chronic delays, refusals and lack of communication, for which private channels are ineffective. If a publisher is afraid of being caught by *that* . . . well, the less said, the better.
A strict policy of privacy no matter what does a disservice to everyone:
* It does a disservice to other freelancers, who should be better informed about who pays.
* It does a disservice to honest publishers, who should be seen in contrast to people who don't pay promptly.
* It does a disservice to the consumer, who should be able to consider publisher practices as part of his or her purchasing decision.
Here are the right and wrong ways to go about it (drawn from actual situations):
RIGHT: The publisher releases a product without notifying or paying the freelancer. When the freelancer contacts the publisher, the publisher says that he has to "check with accounting." Then the accountant is "away." *Then* the publisher doesn't answer repeated emails over an extended period of time. The freelancer warns the publisher that if there is no attempt to resolve the issue soon, he'll make his grievance public. The publisher does not respond. The freelancer posts about the issue.
Result: The publisher responds, frankly admits that he's light on cash and they negotiate a realistic settlement.
WRONG: The publisher misses a payment date. The freelancer contacts the publisher, who apologizes and arranges to pay a month from that date (corresponding with RPGNow payouts, which both parties are well aware of). The freelancer complains about this on a messageboard.
Result: The freelancer gets the payment that was coming anyway, and I kick this person off my hiring list. This individual did not get $1000.00 from me despite being the lead candidate.