MerricB said:
So, what book (or books) do you create?
Alternatively (and probably more to the point), you are the project manager at Wizards. You decide which products will be made. Which products do you want to see? (You have the world's perfect designer to work on them

)
Cheers!
The answer to these questions really depend on whether we have to take the market into account or not.. ie. is our perfect world also one where Wizards won't go broke/be shut down by Hasbro no matter what we print?
If the answer to that is yes, then I would immediately cancel the Eberron line, make it clear that Greyhawk, DL etc were done (but maybe get someone to design a really nice free webpage with regular support being put up there); and keep having good people working on FR, which would continue to be the main setting for D&D. I would also, however, release a new setting based on a low-magic (using the magic system from Midnight) renaissance oriented world (smokepowder pistols, protestantism -- yes, only ONE deity but at least two or more different schools claiming to know the "truth", etc etc). That game would have a lot of Rennaisance style opportunities for political/social RP, gritty combat, and exploration of the "new worlds" (other continents).
Then there'd be another setting based on a sprawling classical empire very similar to the Roman empire, where magic is dark and sinister (a lá Call of Cthulhu), the old pantheon of gods once walked the earth regularly but are now losing their power (as are their clerics), strange new cults and barbarians in the north threaten the stability of the peace, etc etc. The setting would be classical and suitable for epic play.
BOTH these settings woudl be set up from the very beginning to have a fixed set of releases, and a fixed "shelf-life" of, say, 3 years. After which they would be retired to their own free webpage support, and other settings would come out. All of these fixed-run settings would be designed to be as different as possible in era/magic/technology/details from Forgotten Realms (the default for D&D) and from each other. The idea here would be that there would not be two bog-fantasy or high-fantasy settings competing with each other, dividing potential markets. Instead there'd be the one big market for the majority of D&D players who want Realms-style fantasy, and a bunch of "limited series" Campaign settings that emphasized differentness and slightly more mature themes than FR's.
I would probably write the main books myself, but if part of this fantasy is to get a "dream team" of people writing for you, I would try to get C.J.Carella writing for the "classical" setting (he did a brilliant job with GURPS Imperial Rome), and have Jonathan Tweet writing just about damn near anything he wants. Ditto for Erick Wujcik.
Also, I know the question was D&D specific, but this is WoTC we're talking about, so I would negotiate with Chaosium to be able to release more CoC d20 stuff, and would negotiate with Lucasfilm for permission to release a Knights of the Old Republic sourcebook for SW.
I probably wouldn't bother getting the license for LoTR, but if it was available, I would do my damndest to hire the guys who came up with Midnight to write the books for it.
I would also kill whatever agreement is currently in place for Gamma World if nescessary, and release a full-sized line of "Jonathan Tweet's Omega World", for D20 Future. That, and look into a D20 Future Dr.Who license.
Come to think of it, those are all things I would probably do whether or not profitability mattered, because i think all those would be profitable ideas (except killing Eberron because at this stage that would be a big loss). I guess the only thing I would change would be to make Eberron as UNLIKE FR as possible, and to release a new series of very inexpensive "basic books" for younger customers.
Nisarg