I'm A Banana
Potassium-Rich
I'm rather well aware that you can tinker with anything you like in a home campaign, I do so liberally in my own. But when someone is asking specifically about demon lords in a thread, I'm going to answer regarding demon lords as opposed to things that aren't, like Gruumsh. For instance if someone asks about lore on giants, I'll answer on giants, not on dragons, even if you could totally make them related in a campaign.
OP didn't say he was bound by existing lore, so "Orcs aren't really strongly associated with a demon lord canonically, they're associated with Gruumsh, but he could probably be an abyssal demon lord in your campaign" is not a useless answer.