White Wolf Bought By Paradox

White Wolf, the company that originally brought us the World of Darkness RPG lines, has been owned by CCP (the Icelandic firm which produces Eve Online) for some years now. That company's plans originally involved A WoD MMO, but that go cancelled last year. As far as the tabletop RPGs went, these were licensed to Onyx Path, a company founded by ex-White Wolf staff, and also include Exalted, as well as the various iterations of the Vampire, Werewolf, etc. lines. Well, White Wolf just got bought by the Swedish company Paradox Interactive.

White Wolf, the company that originally brought us the World of Darkness RPG lines, has been owned by CCP (the Icelandic firm which produces Eve Online) for some years now. That company's plans originally involved A WoD MMO, but that go cancelled last year. As far as the tabletop RPGs went, these were licensed to Onyx Path, a company founded by ex-White Wolf staff, and also include Exalted, as well as the various iterations of the Vampire, Werewolf, etc. lines. Well, White Wolf just got bought by the Swedish company Paradox Interactive.

This means that Paradox - a computer games company, like CCP - now owns all those properties. There's no information on whether or not this will affect Onyx Path's tabletop RPG licenses, but Paradox - which calls this its "biggest investment ever" and cost "several tens of millions" of Swedish Krona (divide by 10 to get approximate US dollars) - is likely to pursue the video game angle. White Wolf is going to be operated as "an independent entity with a dedicated team."

Paradox's Shams Jorjani said "We’ve been huge fans of the White Wolf IPs for a long time especially World of Darkness/Vampire. Gonna be great to give it some fresh blood."

Also of interest is that Pradox's Fred Wester says that Vampire is "the world’s second best-selling role-playing and is special because half of all players are women." I'm not sure how true the first half of that sentence is -- Dungeons & Dragons and Pathfinder pretty much vie for the top spot.

“We’ve been negotiating with CCP for the last year on acquiring White Wolf Publishing and the underlying brands,” Paradox chief executive Fredrik Wester told GamesBeat. “They have sold 5.5 million books, and it’s still the second-best-selling RPG of all time behind Dungeons & Dragons. It adds a lot to Paradox portfolio.”

He also said, regarding licensing, "We’re going to start licensing out the brand again from the beginning. We’ll start with one World of Darkness. We’ll start, basically, from day one to unite the community under one flag."

Onyx Path development producer Rose Bailey said "We knew this deal was brewing, but can't talk about it right now. As far as I know, this includes all White Wolf games still owned by CCP, including both Worlds of Darkness and Exalted. It does not include White Wolf games now owned by other people, such as Scion, Trinity, and Scarred Lands." Onyx Path has been producing the tabletop RPG under license since CCP acquired White Wolf.

As far as existing licenses like Onyx Path's go, it looks like a period of reassessment is coming. Paradoz's Tobias Sjögren said "White Wolf will evaluate all standing relationships with the focus on continue to work with the ones that aligns with our vision of the brand, and also then find new partners to complement the story going forward." Shams Jorjani said "If it makes sense [Paradox] might publish some WW stuff. But our business will stay the same publishing great strategy, management and RPG games."

Onyx Path said the following: "We're touched that so many of you are concerned for us! Thanks for your faith in us. We'll have more to say when we can. Stay tuned."

Here's the official press release:

"STOCKHOLM - Oct. 29, 2015 - Paradox Interactive, a global games developer and publisher, today announced the acquisition of White Wolf Publishing from CCP Games in an all-cash deal. Now a subsidiary of Paradox Interactive, White Wolf Publishing is a licensing business that owns and manages intellectual properties including World of Darkness, Vampire: The Masquerade and Werewolf: The Apocalypse. Led by CEO Tobias Sjögren, former EVP of Business Development at Paradox, White Wolf Publishing will operate as an independent entity with a dedicated team.

White Wolf Publishing has a long history of producing gaming universes that span mediums, including tabletop and collectible card games, PC games and books. Paradox Interactive acquired all of White Wolf’s brands, and its new subsidiary will pursue development opportunities across relevant categories of games under the White Wolf Publishing name.

“Like Paradox’s games, White Wolf’s properties have dedicated, passionate communities. While there are similarities in spirit, White Wolf’s IPs have very different themes than Paradox’s titles, and deserve their own brand and team,” said Fredrik Wester, CEO and President of Paradox Interactive. “We have great respect for White Wolf’s gaming worlds and see big opportunities for their expansion in the future under our new subsidiary.”

“Over the last 20 years, I’ve had the opportunity to work with beloved studios like DICE and Paradox on the business management side of games, and as a developer earlier in my career. I look forward to bringing my experience to bear as we pursue new ways to interact with White Wolf’s universes,” said Tobias Sjögren, CEO of White Wolf Publishing. “The White Wolf IPs are well suited for all kinds of media and we see great potential to expand them in the future.”

"At CCP, we have great admiration for the White Wolf brands and communities, and it was extremely important to us that the acquiring company share the same respect and understanding,” said Hilmar Veigar Pétursson, CEO of CCP Games. “With Paradox, we know we are leaving the brands in good hands."
 

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Morrus said:
Also of interest is that Pradox's Fred Wester says that Vampire is "the world’s second best-selling role-playing and is special because half of all players are women." I'm not sure how true the first half of that sentence is -- Dungeons & Dragons and Pathfinder pretty much vie for the top spot.

Read more: http://www.enworld.org/forum/content.php?2976-White-Wolf-Bought-By-Paradox#comments#ixzz3q1OtQTBb

The "top spot" you refer to is only measured through retail, which Vampire is not sold through anymore as a deliberate business policy. They make exclusive use of POD, PDF and Kickstarters alone - but are pretty much market leaders in all three.

The kickstarter campaigns of even their less popular books regularly breach the 'hundreds of thousands of dollars' mark, and most of their pdfs go Platinum on Drivethrurpg (which is a company set up by White Wolf to begin with).

If one considers that the RPG retail market is really just a handful of specialist stores for the main part, along with the length of time they have had to create a fanbase, and the global reach they have, it would not surprise me if Vampire and the rest of the WoD titles were still right up there behind only D&D and Star Wars as a global RPG brand.
 
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Zardnaar

Legend
On the whole 2nd biggest selling RPG of all time, White Wolf was very big in the early- mid 90's. Even in TSRs dying days they had really high revenue and WoD took something like 30-50% of the RPG market, there was a reason TSR made Ravenloft. They might have even outsold 2E there for a bit.

TSR for example apparently was making 40 million in revenue but losing about 3 million a year. The D&D fanbase was also a lot larger than what it is now. 2E died because TSR was useless not because the players were not there. To put it into context apparently TSR alone in the 90's (adjusted for inflation) was probably getting more revenue than the entire 2015 RPG industry by a factor of 2-1 or 3-1 (25 million 2015 vs 40 million adjusted for inflation mid 90's).

Right now Pathfinder is number 2 RPG, but if I had to guess White Wolf was bigger comparatively in the 90's than what Paizo is now. So yeah it is entirely plausible viewed in that context that WoD is the 2nd biggest selling RPG of all time. Paizo has a fragment of the 3E playerbase (compared with 3.0) and AD&D was probably bigger than 3.0 although 3.0 had a better launch window.
 
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delericho

Legend
I think it's even simpler than that: since neither White Wolf nor Paizo publicly release their sales figures, it's an unverifiable claim. But it makes for good marketing speak, and nobody can disprove it, so...
 

MidwayHaven

First Post
Wow. First, L5R gets bought by FFG, now this. Both of them have my favorite RPG's, and in these same cases, the tabletop RPG's don't seem to be the immediate priorities of the new owners.
 

Serpine

Explorer
Wow. First, L5R gets bought by FFG, now this. Both of them have my favorite RPG's, and in these same cases, the tabletop RPG's don't seem to be the immediate priorities of the new owners.

While they haven't said what they plan to do with the RPG side of things yet, I'd think FFG has a strong enough RPG arm (the Warhammer and various 40k RPGs, Star Wars, some smaller stuff) that I'm optimistic they will provide decent support for L5R RPG. My thought is they are probably holding off on an announcement while trying to decide between a new in-house edition, continuing the current AEG one more directly, or a hybrid approach. Also, has the purchase even gone through yet or is it still in the sorting out paperwork stage? And it just dawned on me, isn't L5R licensed by AEG, and not actually owned directly, or did I miss something?
 
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It's probably worth noting that The Onyx Path had already announced a new edition of Vampire: The Masquerade even before this news. The reality is that a new ownership is pretty much going to be heading the same direction as was already going to happen. There might be a few different company icons on the credits list than before, is all as far as the consumer is concerned.
 

Cergorach

The Laughing One
While CCP was a disaster for WW, CCP didn't keep any of it's promises (including the unborn EVE RPG), I don't get why everyone is so happy with Paradox Interactive. Sure Europa Universalis is popular, but that's just the good parts of the entity. They also published (but not made) Sword of the Stars II, Cities in Motion 2 and even Gettysburg: Armored Warfare. Paradox suffered from horrible (buggy) releases, they must have thought that if Warner can do it, so can we... ;-)

They made promises of doing better, but when I look at Steam, I'm seeing a lot of tumbs down or 'Meh!' entries in their catalogue:
http://store.steampowered.com/searc...sed_DESC&publisher=Paradox Interactive&page=1

I wouldn't call them a bad publisher/dev, nor even a mediocre one, it's just a crapshoot of what your going to get with Paradox.

And Paradox loves DLC, some of their titles have insane amounts.

I just hope that they'll keep Onyx on for their pnp versions, they look like they are doing good work.

I would love to get a good computer ccg for Vampire: The Eternal Struggle, something like Hearthstone in pay model, simplicity, and availability (mobile devices and PC). A physical LCG version would be also be a lot more palpable then resurrecting the old ccg (although I still have a ton of cards for it). Maybe license it to FFG...

I don't think a MMO is a good idea in the current market, but good computer RPGs and strategy games would be welcome!

Is CCP in trouble? Or does WW fall outside of their revised plans?
 

ZeshinX

Adventurer
Unity under one flag...

I suspect we'll see Paradox do the same thing with White Wolf's IPs as WotC is doing with D&D. One great, big, trans-media storyline approach. Paradox will likely handle the video game areas, and probably let the current licensees continue their roles with the table top elements (assuming they want to join Paradox's approach).

Just a wild guess, but it sure seems like a lot of companies want to Avenger-ize their IPs these days. :p
 

Lee Singleton

First Post
I am very excited by this development.

A Crusader Kings 2 variant with Vampires would be awesome!

But more importantly I hope that this move will mean that the RPG's can come home to Retail distribution and they can stop Onyx with their hate of retailers.
 

Cergorach

The Laughing One
But more importantly I hope that this move will mean that the RPG's can come home to Retail distribution and they can stop Onyx with their hate of retailers.

I seriously doubt that is a question of hate, but rather economics. A $100 book Onyx sells you, you pay shipping, Onyx gets $100. You buy at retail for $100. The retailer gets $40, the distributor gets $20, Onyx pays shipping to the distributor and Onyx winds up with less then $40 per book. Then imagine what a hardcover HQ book costs to print these days and there's suddenly very little profit per book. Onyx already reaches a TON of people with the KS, if the were going to retail, they would need to sell at least thrice as many books then through direct sales. Is there such a large market these days? Wouldn't it be more profitable for Onyx to invest time/money in getting more people to buy direct? Just how many roleplayers buy retail these days compared to those who buy online?
 

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