Ruin Explorer
Legend
Sorry this is probably me being unclear, but I don't mean the ages of people who saw it, which you're entirely correct on.I'd say it's split between them, specifically because of when it came out, near the blurred line between one generation and the next. 1977 means many Gen Xers were children too young to really watch film; the eldest would've only been 12, and there were six more years' worth of them waiting to be born. The vast majority of its audience when Star Wars released would've ranged from the youngest Baby Boomers on up to young Silent Generation folks (since if you were mid-30s in 1977, you were, properly speaking, Silent Generation.) By the time the last film came out, the youngest Gen Xers were still only three years old--a little too young.
That said, I will certainly agree that Gen X adopted many terms from Star Wars because they had filtered into the pop-culture zeitgeist. But I'm not sure whether that's necessarily the most relevant thing or not. As an example, it's mostly people of my generation who use Marvel movie jokes (like "I don't feel so good Mr. Stark..." or "I understood that reference!" or "Perfectly balanced, as all things should be"), but those movies were coming out at basically the time and place for Gen Z to be the self-perceived "owners" if this pattern generalized.
I have nothing to say about the actual plot or contents of the films, though, because I haven't seen them and everything I've ever heard tells me I made the correct choice not to do so. (I have heard that Rogue One is actually quite good though.)
I mean the ages of people who think they own, like in a cultural sense, own Star Wars. And because they were all kids when it came out, that's GenX. There's a common feeling among a lot (by no means all or even most) of GenX Star Wars fans that it is a fundamentally GenX thing, and their generation, their age group should have the say on what is and what isn't Star Wars.
This sorta-happened with Star Trek, too, I note (with the generation who saw it as young people in the 1960s), but it was pre-internet so I only saw through Trek fanzines and and only a few years after the fact. And TNG/DS9/VOY were so much more successful than TOS that it got forgotten.
Rogue One is only a pretty ok movie, sadly - they tried to fix a much worse movie with huge re-writes and re-shoots (by Tony Gilroy), but they only partially succeeded, it's like a really solid high C+. Andor (all Tony Gilroy, not just the fixes) on the other hand is utterly fantastic. Some older fans are hyperfans of Rogue One because what it does get right isn't plot, isn't dialogue, isn't characterisation (except of the robot, Alan Tudyk don't miss), isn't action, isn't pacing - it screws all of them up - isn't really anything you'd normally see as primary in a thriller of this kind, but rather, it's visual design and FAN SERVICE. The dread fan service! But here instead of nerds getting overexcited and sweaty about anime girls in bathing suits, it's nerds getting overexcited and sweaty about Darth Vader straight-up murdering a bunch of rebels in a very gangsta way. The visual design and FX are also incredibly on point for the older movies and just like look like people (incorrectly) remember those movies as looking. They're great - except for the truly abysmal face FX for two characters. Unfortunately the movie hit at a bad time for face work - past the time when you'd just recast someone, but before the time where advanced models and/or AI could make face replacements look decent. It's awful stuff, and I've never been more forcefully de-immersed by a movie than the """Leia""" cameo. I have no idea why Gareth Edwards thought this was okay - I kind of suspect he didn't, but that by the time it was "finished", it was too late to fix it by just recasting the roles.