Campbell
Relaxed Intensity
I think they have designed a game that could appeal to new players, but a lot depends upon the way that they structure their new player marketing campaign. I hope this time around they also focus on attracting the 18-35 age group instead of just focusing on the teenage group. I believe there is a relatively untapped market with young professionals (many of whom are into fantasy, have relatively geeky interests, and can appreciate the social aspects of the game more than most teens).