I'll let people in on a big secret why "Official" is no longer meaningful to me:
-I know that there are products released from several d20 Companies (Green Ronin and Sword and Sorcery Studios for two) that have had more playtesting time than many Wizards of the Coast products that have been released last year. Furthermore, said products are released by designers that formerly worked for Wizards, and are experienced in their craft. As a result, "Official" only means that the product was produced by WotC, and does not inherently contain any more or less playable and balanced rules and new offerings.
Whereas "Official" used to be something of a big deal years ago, it really isn't anymore, thanks to the scattering of talent throughout the d20 system made possible by the OGL.