Campbell
Relaxed Intensity
Fair.
I read recently enough that Blizzard however, could easily get by on just the money they make off of whales. Their subs are not completely relevant in comparison.
So the question is, are the D&D Whales, that buy every book and whatever else, sufficient to keeping the train going forward, without the casual players as you define them?
I would think, yes.
Let's just say that focusing too much on whales has not put Blizzard or World of Warcraft in the best position. They are seriously in danger of losing their market leading position in large part because of it.