There is no profit margin on items that don't get sold. So, again, if you want paper books to stick around, the thing to do is keep buying paper books. In fact, buying those paper books from retailers that sell e-readers will let them know that keeping paper books in their inventory is in their best interest.
Agreed. Though, the fewer retailers there are, the less resistance there will be to moving exclusively to one model. Even if you sell 4 physical books for every 1 e-book, they may well pull more total profit from e-books. (I have no proof of that number handy, but have seen all kinds of rampant speculation that it's actually substantially more than that)
And paper is only going to get more expensive, driving the cost of books up.
Are they "pushing" e-readers? I know they "provide" e-readers to their customers who want them, is that the same as "pushing" them?
Marketing bonanza. Feels like a push to me.
And to answer the question, I believe online retailers are the primary distributors for e-readers because B&M stores can't compete with the online retailer prices for either the readers or the e-books.
Nah. Those things are pretty close to price-locked, like i-pods and most name-brand TVs and such. Prices are nearly identical regardless of where you buy it. This is why Best Buy tries to sell you all those useless cables. The high end items have prices that are dictated by the manufacturer. But they can charge you $60 for a cable that cost them $4. Almost all of their profits are on accessories.
Barnes and Noble wants you to buy a Nook so they can have a presence in your life the same way an i-pod gives Apple a presence. People make
dumb purchases when they are convenient to make. And what's more convenient than "wired directly to you out of the aether"? If it also means they can eventually stop operating all those expensive stores entirely, stop shipping around all those heavy, expensive, environmentally unsound books entirely... and so on.... well, that's thinking
way too far ahead for a corporate brain in this country. They can't usually pull their frontal lobes further ahead than this quarter's balance sheet.
Barnes & Noble does most of its business online?
You learn a new fact everyday.
I don't know that for sure. I do know their online business is growing and last I heard the in-store business was shrinking, but I'm not an industry analyst, just a guy with an internet connection and a quiet interest.