With all due respect to those grognards that teach their children to play and enjoy RPGs, this trickle of new blood merely slows the decline of the audience for paper games. Most computer gamers want instant gratification, and theyget that by playing anytime they wish, for as long as desired, with friends if they like, and fast game rewards fo that their PCs gain all manner of goodies and umpteenth level in short order. They also get the satisfaction of PKing, or takingtrevenge for that being done to them.
Without substantial active advertising solicitation for new pager RPG players, the audience for this game form will never expand, and more likely shrink as attrition thins toe ranks of active devotees.
WotC should be marketing an introdctory boxed D&D game at a low pirchase price, this work designed to interest the participant in expanding the game into the full-blown D&D offering--most easily by acquiring additional sets as was done with Original D&D. Of course, they no longer have effective consumer interest/loyalty-building support vehicles such as GenCon, the magazines, and an active RPGA, so it seems doubtful to me that there will ever be a campaign to recruit new persons to the RPG hobby. Likely that conceptis totally foreign to Hasbro.
Cheerio,
Gary