Why do these things keep showing up in Forbes?! Freaks me out!
My guess is that they have a few people there in positions of importance that used to be, or are, avid D&D players.
I know a few people that heard about D&D 3E back in 2000 from non-gaming magazines or non-gaming online sources. "Hey Jeff, do you remember playing D&D back in high school in the 80s? I just saw this article how they're putting a new version out next month..." I know a few old friends that mentioned that to me back in 2000 that hadn't gamed in years. I'm sure something like this is to maybe see if they can go outside the normal channels.