Tell my business manager to make sure my e-store takes Paypal; no ifs ands or buts. Adopt a Darth Sidious accent and say "Do it."
Then ask my publisher what he's all keen to do and ask my predecessor what she'd wanted to do before I bought her out.
Honestly - Paizo seems to me that it does not need much advice on the big picture. They've got that well under control.
But if there was a way to make a
Star Wars RPG that ties-in to the forthcoming
Star Wars: The Old Republic MMO and does it well? I'd consider doing that. That's my big gamble.
To be clear - a total tie in on the MMO. Not the sixth edition of a RPG game to simulate the Rebellion Era.
SW:TOR. New game, new hype, new spin with a clear art direction tied to the MMO. Dance with that setting eye-to-eye, cheek-to-cheek and bum-to-bum.
Not more SW minis or CCGs. No pocket models. You can lose too much with those products. But books and adventures closely tied to the
SW:ToR setting? Yes. All that, top to bottom and side-to-side.
And if my publisher and business manager and marketing people were
utterly convinced there's just not enough demand to make a
SW:ToR game and setting series profitable?
Then despite the fact I'm a huge
Star Wars fan - I'd listen to 'em.