WotC WotC Generates 75% Of Hasbro's Profit

ICv2 is reporting that WotC generated $110M of Hasbro's $147.3M operating profits in the first quarter of this year, with an increase of 15% on last year.

Of overall sales, WotC generated (only!) 22% of Hasbro's $1.1B.

The growth is attributed to Magic: the Gathering and D&D. Recently, Hasbro restructured with 'WotC and Digital Gaming' getting it own division.

WotC - D&D Gets A New Division At Hasbro

Hasbro is reorganizing and giving tabletop gaming -- Dungeons & Dragons and Magic: the Gathering -- a higher priority. According to the Wall Street Journal, WotC's revenue last year was $816 million (a 24% increase on 2019). Brian Goldner, Hasbro's Chief Executive, says WotC is predicted to...

www.enworld.org

 

[Emerikol]

ICv2 is reporting that WotC generated $110M of Hasbro's $147.3M operating profits in the first quarter of this year, with an increase of 15% on last year.

I would think that with the pandemic on that the sales of toys has been off. Still they've kept the D&D/magic teams small with limited releases which likely has contributed to their good margins.

 

[Professor Murder]

Hmmm....

Eh, I'll stick to the side hustle.

Oh, don't get it twisted. I'm all in for DnD. But MtG is the massive lionshare of WotC profits.

 

[Professor Murder]

And right now, from all I am seeing, they are throttling the MtG player/collector base. Straight running pockets.

 

[Parmandur]

Folks, all love to DnD and it's current success is possibly the best it has ever enjoyed, but when we talk WotC revenue, we are talking about Magic. DnD is just a good side hustle.

They did specify that D&D is a big profit center, though.

 

[doctorbadwolf]

Folks, all love to DnD and it's current success is possibly the best it has ever enjoyed, but when we talk WotC revenue, we are talking about Magic. DnD is just a good side hustle.

If you were to claim that 5e isn’t a vastly bigger part of their revenue than D&D has been in the past, you’d be laughed at by any reasonable person. As it is, I still find your claim to be dubious, at best. It’s based on a dynamic that isn’t really the case any more.

The books are sold at a mark up that made sense when they needed to recoup costs from fairly small numbers of sales post-launch (every edition but 5e), but nearly every book they’ve put out for D&D has had huge sales even years after publication.

On top of that, DTRPG is very nearly all profit for wotc, and even fairly small creators make wotc thousands per year, with hundreds of such creators.

On top of that is the licensing revenue, both from digital tools and from merch.

D&D is making vastly more money than ever. I’ve seen no indication that Magic is growing similarly. It’s big, but not really any bigger than it was 8 years ago.

So the claim that mtg far outweighs D&D in revenue is...questionable.

 

[Parmandur]

If you were to claim that 5e isn’t a vastly bigger part of their revenue than D&D has been in the past, you’d be laughed at by any reasonable person. As it is, I still find your claim to be dubious, at best. It’s based on a dynamic that isn’t really the case any more.

The books are sold at a mark up that made sense when they needed to recoup costs from fairly small numbers of sales post-launch (every edition but 5e), but nearly every book they’ve put out for D&D has had huge sales even years after publication.

On top of that, DTRPG is very nearly all profit for wotc, and even fairly small creators make wotc thousands per year, with hundreds of such creators.

On top of that is the licensing revenue, both from digital tools and from merch.

D&D is making vastly more money than ever. I’ve seen no indication that Magic is growing similarly. It’s big, but not really any bigger than it was 8 years ago.

So the claim that mtg far outweighs D&D in revenue is...questionable.

Well, half-true. D&D is doing very well, and is growing bigtime. But so is Magic. Magic in 2020 say something like 50% growth year over year, and in Q1 2021 grew 15% from last Q1, per this very report. Magic has never been bigger than it is now.

 

[Scribe]

Folks, all love to DnD and it's current success is possibly the best it has ever enjoyed, but when we talk WotC revenue, we are talking about Magic. DnD is just a good side hustle.

This. People not in it would be stunned at the cost of this cardboard.

 

[darjr]

Also their D&D weekends generate hundreds of dollars for some DMs. And every time they expand tables they fill up. Which is a tiny drop in the bucket but not nothing.

 

[doctorbadwolf]

Well, half-true. D&D is doing very well, and is growing bigtime. But so is Magic. Magic in 2020 say something like 50% growth year over year, and in Q1 2021 grew 15% from last Q1, per this very report. Magic has never been bigger than it is now.

Fair enough. I suppose it just gets less press, because magic has always been big.

 

[Parmandur]

Fair enough. I suppose it just gets less press, because magic has always been big.

The hardcore Magic community is a little confused at the moment, because even with FLGS closed, paper Magic sales have boomed. WotC has always maintained that most people playing Magic do it casually at home with friends and family (which is all I have ever done), and it seems they weren't just whistling Dixie. Magic can be pricey to maintain peak competitiveness, but casual Magic when stuck at home with a few people turns out to be very attractive.