TSR Companies & Freelancers Distance Themselves From The New TSR

The new TSR (which I refer to as TSR3 to avoid confusion) has doubled down on its stance--which has been widely condemned online--via an ongoing series of tweets and replies from its TSR Games, Giantlands, and Dungeon Hobby Museum social media accounts (possibly operated by Justin LaNasa) in an astonishing PR campaign which makes the original interview which sparked off the controversy look mild in comparison. Various entities are moving to distance themselves from the company and its activities, including TSR2, the company founded in 2011 by Jayson Elliot, which has now declared that it will not be using the name TSR any longer. Other companies including Gen Con and freelancers such as Jeff Dee have also made statements.

For reference -- TSR1 is the (no longer existing) company which launched D&D in 1974, TSR2 is the company founded by Jayson Elliot in 2011 to create Gygax Magazine and which currently publishes the Top Secret RPG, and TSR3 is the newly launched company.



Catch up on my previous coverage of this story:


TSR3's social media accounts initially sought to distance the company from Ernie Gygax's statements, but within a few hours had reversed course and doubled down on his stance. Note that there have been dozens of social media posts from the company over the last few days, and still continuing as I type this, and I don't intend to share them all here.

(Thanks to Daniel Fox for sharing screenshots below via Twitter).

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TSR2 -- "Update to our earlier tweet - we will NOT be licensing anything from the new company claiming rights to the TSR logos. We are not working with them in any fashion."

Gen Con -- "Gen Con is not associated with TSR Games and we don't support their recent statements. While the foundation of Gen Con is tied with the history of TTRPGs, our goal is to build off the good, acknowledge the bad, and work toward a present free from racism, misogyny, and homophobia."

Gen Con has also indicated that they do not intend to allow TSR3 at the convention.

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GAMA (the Game Manufacturers Association) -- "We’re aware of the appalling statements published by TSR Games and their founder - GAMA does not condone nor agree with any part of it. We pride ourselves on supporting and promoting inclusivity always. Our motto is “A game at every table, a table for everyone”. Transphobia, racism, and sexism will not be tolerated. That means that TSR is not welcome at Origins Game Fair, GAMA Expo or any event affiliated with our organization."

Jeff Dee -- "There is a rumor going around that I am part of this new TSR company. That is not accurate. I have done some work for them as a freelance artist. That’s how I make my living, and spreading the misinformation that I’m now employed full-time by one particular client could stop other clients from approaching me and hurt my business. So, please do not spread that rumor. If I ever become a full-time employee anywhere again, I will announce that myself. Thanks. UPDATE: After investigating reports about statements made by representatives of this new TSR, I have determined that I can no longer do business with them in good conscience. I've returned their downpayment on the next piece of art I was scheduled to do for them. And yeah, I could sure use some new commissions to make up for this big hit on my cashflow"

Jim Ward, an original TSR alumnus and who wrote Giantlands, TSR3's flagship product -- "At the present time I know little or nothing about the relaunch of TSR. Right now I don't see how anyone could pick up where the old company left off. Yes it's a name with some logos, that is all I know."

Luke Gygax -- "FYI- I am not involved with any TSR company nor is Gary Con nor anyone else in my family outside of Ernie. Full stop. That is all ... I have reasons for distancing myself. The way TSR treats people online in their public exchanges is rude. The museum is a for profit business and was asking for donations. Using names of people to promote without their knowledge. Going out of the way to talk gender/woke stuff ... Also basically jacking the TSR logo from Jayson Elliot. The bombastic press releases and claims to old IP. Making a quick nostalgia money grab based on my fathers name and not much else. So I’m making it clear I don’t like this style and I have ZERO to do with TSR"

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TSR3 responds to Luke Gygax

Tim Kask, an original TSR alumnus who worked at the company until 1980, spoke at length on this topic in a YouTube video (below). I've transcribed some bits, but he says a whole load more (ellipses represent sections I have not included, for reasons of brevity), so check out the video for the whole thing.

"There has been bandied about in social media over the last several days several claims about what's going on in Lake Geneva right now. Ernie Gygax made a most egregious mistake in an interview he did on a podcast. He basically waved his bare ass in front of everybody that's concerned about pronouns, and woke, and all that right now in the industry and thumbed his nose at them. The transcript of his podcasts are there for everyone to read. That they were men, and they didn't give a sh*t, and la la la.

But right there they alienated three quarters of the gaming industry. Probably more than that, I don't believe that there's a quarter of the gaming industry that still are the neanderthals that he would make us out to be.

That's another thing. This whole thing has brought the OSR (the old school revival) into serious disrepute. Now there are some little Karens going on some of the social media and painting with the same brush all of us that were there back then based on the stupid ass sh*t that Ernie just said. No. We weren't all like that. And we aren't all like that now. He's a troll, a troglodyte, a neanderthal, if he really means that. It's a foolish person that doesn't wet his finger once in a while and feel the wind shift.

Now there've been claims in a couple of posts, one of which is by Ernie, about how the stalwarts, the old TSR are flocking to the banner. Bullsh*t....

... There is no one of the creative side of TSR from the early days involved with the Dungeon Hobby Shop Museum. No one. Not one creative person. No matter who might be claiming what, they simply do not have the credentials. Being named DiMaggio does not mean you can hit a lot of home runs. Or that you even hit any home runs ....

... Just because you say you're TSR doesn't mean you are."


 

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Since someone brought up the NFL, it got me wondering if Ernie indeed had a way out. And since he's from Wisconsin too, I would hope that he'd consider giving it a chance.

I'm thinking he could do what the Green Bay Packers do, and offer out stock (or in this case, LLC units) to the fans to buy out Justin "Grits" LaNasa. Not only would that potentially weed out the unpleasant stink of what LaNasa has done, but would keep the company on point because the fan-owners could call him on it. Plus, what a potentially positive PR move; TSR is owned by the fans!

Just a brainstorm thought. I'm sure it would need more fleshing out.

[Edit: I wonder if this could have helped TSR1 during their financial woes in the mid-80s and mid-90s. I would have willingly bought stock from Lorraine Williams.]

From the sounds of it there is no stock and Jason is the money man.
 

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2) Because of my interest in music in general and metal in particular, I know exactly who Varg Vikernes is…as a musician and a criminal. I had NO CLUE he was in the TPG community in any way.

Yeah, that moron seems hellbent on ruining any interest/hobby I have!

What next? Bread-making for Nazis?! How to build your anti-Semitic water garden?

Can I have one good thing, Varg, one?!!
 

From the sounds of it there is no stock and Jason is the money man.
Technically there is no stock as they filed with the state of WI as an LLC. But LLCs can be split into percentage units. So if LaNasa dropped $100,000 for 60% of the company, they could sell each 1/2% unit at $800 per, that could almost buy him out. 0.5% units at $1,200 would bring in an additional $44,000 in liquidity after Grits is paid out.

Of course, I would want to see some sort of business plan from these guys before even considering. And I wonder what kind of business plan they even have.
 


Prolly needs to be "product of their time and place
Not just when but where\

There's still an ageism in that to be wary of. People of any time, and any place, can learn better than that time or place.

And a lot of people who are not of a past time or place can adopt the attitudes of that time or place. There's even a term for it - "regressive."
 

Technically there is no stock as they filed with the state of WI as an LLC. But LLCs can be split into percentage units. So if LaNasa dropped $100,000 for 60% of the company, they could sell each 1/2% unit at $800 per, that could almost buy him out. 0.5% units at $1,200 would bring in an additional $44,000 in liquidity after Grits is paid out.

Of course, I would want to see some sort of business plan from these guys before even considering. And I wonder what kind of business plan they even have.
Publishing, Museum/Shop, tours, Convention at the old Horticultural Hall.

They are publishing Giant Lands by Ward.

Jeff Leason (ex-TSR) has also invested a princely sum in the Museum's stock.

Ernie is getting a percentage of the profits as I was informed yesterday.

It's rather a crap-shoot, no? Their fan base may hold, but unless they start treading water they've blown growth out of the water and made themselves toxic. All they had to do was just put out product and services. Too simple!!!
 



Is this a fair TLDR for these threads?

New company formed to capitalize upon the IP and name awareness of early D&D. They shot themselves in the foot right out of the gate with unacceptable statements that will limit their sales. There is no reason to expect they'll be of any significance.
 

Is this a fair TLDR for these threads?

New company formed to capitalize upon the IP and name awareness of early D&D. They shot themselves in the foot right out of the gate with unacceptable statements that will limit their sales. There is no reason to expect they'll be of any significance.

Probably not intended, but kind of dismissive. Most of this thread isn’t about specific news or details but the core issue of inclusivity in gaming (and beyond).
 

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