TSR Companies & Freelancers Distance Themselves From The New TSR

The new TSR (which I refer to as TSR3 to avoid confusion) has doubled down on its stance--which has been widely condemned online--via an ongoing series of tweets and replies from its TSR Games, Giantlands, and Dungeon Hobby Museum social media accounts (possibly operated by Justin LaNasa) in an astonishing PR campaign which makes the original interview which sparked off the controversy look mild in comparison. Various entities are moving to distance themselves from the company and its activities, including TSR2, the company founded in 2011 by Jayson Elliot, which has now declared that it will not be using the name TSR any longer. Other companies including Gen Con and freelancers such as Jeff Dee have also made statements.

For reference -- TSR1 is the (no longer existing) company which launched D&D in 1974, TSR2 is the company founded by Jayson Elliot in 2011 to create Gygax Magazine and which currently publishes the Top Secret RPG, and TSR3 is the newly launched company.



Catch up on my previous coverage of this story:


TSR3's social media accounts initially sought to distance the company from Ernie Gygax's statements, but within a few hours had reversed course and doubled down on his stance. Note that there have been dozens of social media posts from the company over the last few days, and still continuing as I type this, and I don't intend to share them all here.

(Thanks to Daniel Fox for sharing screenshots below via Twitter).

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TSR2 -- "Update to our earlier tweet - we will NOT be licensing anything from the new company claiming rights to the TSR logos. We are not working with them in any fashion."

Gen Con -- "Gen Con is not associated with TSR Games and we don't support their recent statements. While the foundation of Gen Con is tied with the history of TTRPGs, our goal is to build off the good, acknowledge the bad, and work toward a present free from racism, misogyny, and homophobia."

Gen Con has also indicated that they do not intend to allow TSR3 at the convention.

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GAMA (the Game Manufacturers Association) -- "We’re aware of the appalling statements published by TSR Games and their founder - GAMA does not condone nor agree with any part of it. We pride ourselves on supporting and promoting inclusivity always. Our motto is “A game at every table, a table for everyone”. Transphobia, racism, and sexism will not be tolerated. That means that TSR is not welcome at Origins Game Fair, GAMA Expo or any event affiliated with our organization."

Jeff Dee -- "There is a rumor going around that I am part of this new TSR company. That is not accurate. I have done some work for them as a freelance artist. That’s how I make my living, and spreading the misinformation that I’m now employed full-time by one particular client could stop other clients from approaching me and hurt my business. So, please do not spread that rumor. If I ever become a full-time employee anywhere again, I will announce that myself. Thanks. UPDATE: After investigating reports about statements made by representatives of this new TSR, I have determined that I can no longer do business with them in good conscience. I've returned their downpayment on the next piece of art I was scheduled to do for them. And yeah, I could sure use some new commissions to make up for this big hit on my cashflow"

Jim Ward, an original TSR alumnus and who wrote Giantlands, TSR3's flagship product -- "At the present time I know little or nothing about the relaunch of TSR. Right now I don't see how anyone could pick up where the old company left off. Yes it's a name with some logos, that is all I know."

Luke Gygax -- "FYI- I am not involved with any TSR company nor is Gary Con nor anyone else in my family outside of Ernie. Full stop. That is all ... I have reasons for distancing myself. The way TSR treats people online in their public exchanges is rude. The museum is a for profit business and was asking for donations. Using names of people to promote without their knowledge. Going out of the way to talk gender/woke stuff ... Also basically jacking the TSR logo from Jayson Elliot. The bombastic press releases and claims to old IP. Making a quick nostalgia money grab based on my fathers name and not much else. So I’m making it clear I don’t like this style and I have ZERO to do with TSR"

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TSR3 responds to Luke Gygax

Tim Kask, an original TSR alumnus who worked at the company until 1980, spoke at length on this topic in a YouTube video (below). I've transcribed some bits, but he says a whole load more (ellipses represent sections I have not included, for reasons of brevity), so check out the video for the whole thing.

"There has been bandied about in social media over the last several days several claims about what's going on in Lake Geneva right now. Ernie Gygax made a most egregious mistake in an interview he did on a podcast. He basically waved his bare ass in front of everybody that's concerned about pronouns, and woke, and all that right now in the industry and thumbed his nose at them. The transcript of his podcasts are there for everyone to read. That they were men, and they didn't give a sh*t, and la la la.

But right there they alienated three quarters of the gaming industry. Probably more than that, I don't believe that there's a quarter of the gaming industry that still are the neanderthals that he would make us out to be.

That's another thing. This whole thing has brought the OSR (the old school revival) into serious disrepute. Now there are some little Karens going on some of the social media and painting with the same brush all of us that were there back then based on the stupid ass sh*t that Ernie just said. No. We weren't all like that. And we aren't all like that now. He's a troll, a troglodyte, a neanderthal, if he really means that. It's a foolish person that doesn't wet his finger once in a while and feel the wind shift.

Now there've been claims in a couple of posts, one of which is by Ernie, about how the stalwarts, the old TSR are flocking to the banner. Bullsh*t....

... There is no one of the creative side of TSR from the early days involved with the Dungeon Hobby Shop Museum. No one. Not one creative person. No matter who might be claiming what, they simply do not have the credentials. Being named DiMaggio does not mean you can hit a lot of home runs. Or that you even hit any home runs ....

... Just because you say you're TSR doesn't mean you are."


 

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Yes. It is.

By public defaming the names TSR and Gygax, by associating the brands with extremist hate against races, against trans, and against gays, it harms the reputation of WotC products.
I don't think they've managed to damage WotC one iota, let alone millions of dollars.

They've certainly damaged themselves beyond repair.
 

Yes. It is.

By public defaming the names TSR and Gygax, by associating the brands with extremist hate against races, against trans, and against gays, it harms the reputation of WotC products.
The younger members of the community probably just think of WotC when they think of D&D and not TSR at all. Someone has to -tell- them "TSR was the original D&D Publisher". And in the process inform them about TSR going bankrupt and then these guys buying the name.

Meanwhile the older crowd knows that they're two different companies. And has no conflation.
 

By public defaming the names TSR and Gygax, by associating the brands with extremist hate against races, against trans, and against gays, it harms the reputation of WotC products.

How many of the newer players under 30 years old even know those names though? Do all the Critical Role fans and players even care about that old history?
 

This just reinforces my conclusion that all racists are idiots.

Dangerous assumption.

From memory the original Nazis 2/3 of the hierarchy had university degrees. I got stuck working with a holocaust denier.

Before that I didn't know holocaust denial was even a thing (2003/4). Whatever else he was stupid wasn't one of them eg well read, articulate etc.

Strange guy though as he condemned the Nazis behaviour in Eastern Europe as well. Also anti authortarianism.

Banality of Evil concept is more accurate imho.
 

They are trying to. Outspoken, ideological white supremacists are a minority in the Asatru faith, and there are organizations within it that exist to fight back against the idea that Asatru is "naturally" a patriarchal and white supremacist belief system.
Heathens Against Hate; raise the banners. Skål.

The younger members of the community probably just think of WotC when they think of D&D and not TSR at all. Someone has to -tell- them "TSR was the original D&D Publisher". And in the process inform them about TSR going bankrupt and then these guys buying the name.

Meanwhile the older crowd knows that they're two different companies. And has no conflation.

From what I've seen trolling through FB groups over the last several days most folks seem very little aware of the whole tempest in a teacup, aside from the hardcore like ourselves. Even the older gamers are often unaware of all three iterations of TSR, and the younger gamers sometimes recognize the name of Gygax while being totally unfamiliar with the name TSR.
 

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I don't think they've managed to damage WotC one iota, let alone millions of dollars.
Yet.

If I'm WotC, though, and looking at possible scenarios and outcomes of all this, a worst-case might be a sequence like this:

Step 1. A major media outlet gets hold of this mess and for some reason takes it mainstream
Step 2. Somehow in that process the name "Dungeons and Dragons" gets attached to the offender(s), and sticks.

That possibility alone would be enough for me, were I in charge of WotC, to do whatever I could to nip this in the bud before that sequence could begin; because if the D&D name/brand gets dragged into this vortex it will cost them, and big.
 

I doubt most consumers even know what's going on.
This is a public relations nightmare.

D&D is a pop culture phenomenon.

If the roots of it are corrupt in the worst ways possible, it is a public interest story.

I hope WotC resolves this nightmare fast.
 

Yet.

If I'm WotC, though, and looking at possible scenarios and outcomes of all this, a worst-case might be a sequence like this:

Step 1. A major media outlet gets hold of this mess and for some reason takes it mainstream
Step 2. Somehow in that process the name "Dungeons and Dragons" gets attached to the offender(s), and sticks.

That possibility alone would be enough for me, were I in charge of WotC, to do whatever I could to nip this in the bud before that sequence could begin; because if the D&D name/brand gets dragged into this vortex it will cost them, and big.
Precisely.
 

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