D&D 5E New D&D Survey, with some in-depth setting questions


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I don't know about the experience of other people here with market research (writing and/or conducting surveys). Based on my own experience conducting surveys for a market research company in L.A whose clients included major auto companies, the U.S. government, and individual states (in addition to being hired by Meritz Research and JP Powers to conduct surveys they had written), I do not consider this survey that indepth.
Considering that this is a non-compensated survey for people without a financial stake, it's already pretty long which risk chance of introducing selection bias for those willing to answer it.

Eh, whatever, If you are willing to stake your professional experience on the fact that WotC/Hasbro does have/didn't hire someone who knows how to analyze the results of survey, and that this survey should be more in-depth, whom am I to argue?
 



Indeed. I was particularly surprised at questions like "When was the last time you (did X)" when there wasn't a "never" or "N/A" option.
A lot of surveys are designed to force an answer from specific choices. When conducting surveys over the phone, we often were given surveys from clients that did not include the option for N/A*, told us to not to read the option (and mark only if the respondant stated something did not apply), or, to read read a question again with the desired options and only allow N/A if the respondant repeatedly insisted.
* I don't recall if the surveys by the company that I worked did this. If so, it was not often.
 

The question I found funny was how long after being introduced to D&D did you first play (I think there was one also about buying your first product after being introduced to the game). For myself, it was about six months after being introduced that I began playing. The day I was first introduced to D&D, I was called to dinner before I got to make a character and was then told we were moving in a few days. Also, the version tha I first played was not the version of D&D to which I was first introduced.
Kind of the same here.

I was first introduced to D&D by an acquaintance and bounced off it. Then, a few months (? - I forget the exact timeframe) later I was re-introduced by different friends and that's when I got in.
 



I put Birthright as my favorite setting. In truth it’s probably Dark Sun though I’ve barely played it. I figure Dark Sun will come out anyway and Birthright needs the support…

… though it won the survivor thread so maybe it’s a cert! They keep asking about it, so it must be on the radar.

It was a good survey.
 


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