Henadic Theologian
Legend
I'd put the order of importance on building an audience for a movie in order of importance IP, Trailers, and Cast/Crew.
People are focusing on the importance of cast/crew and IP, but trailers are hugely important to how a movie does, it can tank a great movie (Star Trek Beyond), or get folks into the theater at least for opening weekend for a bad movie with a great trailer.
Ghostbusters afterlife great trailer (but should have shown the OG cast returning,movie is even better) and Spiderman: No Way Home Amazing trailer (but the movie is even better) and both were very profitable.
People are focusing on the importance of cast/crew and IP, but trailers are hugely important to how a movie does, it can tank a great movie (Star Trek Beyond), or get folks into the theater at least for opening weekend for a bad movie with a great trailer.
Ghostbusters afterlife great trailer (but should have shown the OG cast returning,movie is even better) and Spiderman: No Way Home Amazing trailer (but the movie is even better) and both were very profitable.