One of my own issues is that I think that it ignores how individuals can have various agendas but to varying degrees of priorization and preference. It may be that Person A finds themselves at odds with Person B, because while both Person A and Person B have Simulationist agendas at a table that prefers Simulationist approaches, Person A prefers Simulationist > Narrativist > Gamist while Person B prefers Simulationist > Gamist > Narrativist. An individual likely has hues of competing agendas at play in a game, possibly depending on what the game is engaging or how they are feeling in the moment.
The language of "scene framing" or "setting the scene" is definitely a common part of many TTRPGs.
This snippet is from the introduction of the playtest book for Stonetop (a PbtA game that is a Dungeon World hack):
This point is elaborated with greater depth and breadth in the rest of the book, particularly as part of a GM's responsibilities.
Similarly, while not necessarily using the language of "scene framing," Fate uses similar ideas:
As well as Cortex Prime:
Green Ronin's Fantasy AGE Core Rulebook:
The One Ring 2E:
Sometimes, however, language of "setting the scene" is used instead of "framing." But "setting the scene" and "framing the scene" are for all intents and purposes virtually synonymous or, if not, at least areas of significant overlap.
The Black Hack 2E:
Call of Cthulhu 7E Keeper Book:
Cypher System Rulebook: