I used prose in the sense of it being more than just dry reporting of facts.
Put another way, I don't appreciate journalism that tries too hard and too obviously to convince me of something instead of trusting the facts to do the talking.
You and others might find how this was written to be innocuous; I don't, and as mentioned this isn't just some deflection on Wyrmwoods part, I don't really care about those people. This is a problem I have with journalism in general and this article triggered that issue pretty severely, prompting me to even comment on this.