D&D General Kobold Press Going Down a Dark Road

[Parmandur]

I seriously doubt that 34 year olds have more in common with 18 year olds than they do with 35 or even 40 year olds.

In terms of economic behavior, yes they do. I would suppose that's probably the average time people start having kids, which certainly changes things, but at any rate yes people in their early 30's spend and watch differently than people in their late 30's. Don't take my word for it, please go look it up: the movie industry, TV industry, game industry, amd just about everything else is organized around exploiting this difference.

 

[Maxperson]

In terms of economic behavior, yes they do. I would suppose that's probably the average time people start having kids, which certainly changes things, but at any rate yes people in their early 30's spend and watch differently than people in their late 30's. Don't take my word for it, please go look it up: the movie industry, TV industry, game industry, amd just about everything else is organized around exploiting this difference.

"Age segmentation means focusing on the age range most valuable to your product or service. Marketing demographic age brackets are usually 18-24, 25-34, 35-44, 45-54, 55-64, and 65 and older."

Demographic segmentation

Team PickFu's demographic segmentation guide. This guide will explain how to use demographics to increase your marketing awareness which is also coupled with Pickfu's segmentation polling software.

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Your 18-34 bracket is bupkis, because they don't all like the same stuff. You are looking at something saying 18-34 without understanding that the range is only coveted because advertisers view it as the most likely to spend money, not because they all like the same stuff. When it comes to D&D, what the teenager likes and wants isn't going to be what the much more mature 28+ year old wants.

And it's Gen-Xers who spend the most money as a generation, so there's that...

 

[Parmandur]

"Age segmentation means focusing on the age range most valuable to your product or service. Marketing demographic age brackets are usually 18-24, 25-34, 35-44, 45-54, 55-64, and 65 and older."

Demographic segmentation

Team PickFu's demographic segmentation guide. This guide will explain how to use demographics to increase your marketing awareness which is also coupled with Pickfu's segmentation polling software.

www.pickfu.com

Your 18-34 bracket is bupkis, because they don't all like the same stuff. You are looking at something saying 18-34 without understanding that the range is only coveted because advertisers view it as the most likely to spend money, not because they all like the same stuff. When it comes to D&D, what the teenager likes and wants isn't going to be what the much more mature 28+ year old wants.

And it's Gen-Xers who spend the most money as a generation, so there's that...

Yes, but Gen X didn't make up 59% of Honor Among Thieves ticket sales, younger Millenials and older Zoomers did: my wife is almost 34 now, and she was born in '89.

18-24 and 25-34 are distinct, but together they make up the prime audience for Hollywood. WOtC in terms if their games is targeting the 18-24 and younger brackets, who with the younger Millenials in 25-34 make up the majority of the people playing the game.

 

[Maxperson]

Yes, but Gen X didn't make up 59% of Honor Among Thieves ticket sales, younger Millenials and older Zoomers did: my wife is almost 34 now, and she was born in '89.

18-24 and 25-34 are distinct, but together they make up the prime audience for Hollywood. WOtC in terms if their games is targeting the 18-24 and younger brackets, who with the younger Millenials in 25-34 make up the majority of the people playing the game.

That's not how it works. Hollywood targets the 13-18 crowd with an animated film, then the 20-24 crowd with some other type, and then the 28-34 crowd with yet another style of movie. They don't put out a bunch of movies targeting 13-34 or even 18-34. So in game terms, there would be one kind of game for the 13-18 crowd, another kind for the 20-24 crowd, etc.

WotC can't use the exact same stuff to target the 18 year olds as the 34 year olds. And as for the "majority," sure. You are technically correct and that's the best kind of correct. The 30+ crowd, though, is 46% of the players, which is a huge percentage of older folks(don't trust anyone over 30!).

Edit: I should mention the elephant in the room, though. WotC's numbers are a lie. It's impossible for the 46+ crowd to be less than 1%, let alone so far less than 1% that all the other age brackets round to 100%.

 

[John Lloyd1]

That's not how it works. Hollywood targets the 13-18 crowd with an animated film, then the 20-24 crowd with some other type, and then the 28-34 crowd with yet another style of movie. They don't put out a bunch of movies targeting 13-34 or even 18-34. So in game terms, there would be one kind of game for the 13-18 crowd, another kind for the 20-24 crowd, etc.

WotC can't use the exact same stuff to target the 18 year olds as the 34 year olds. And as for the "majority," sure. You are technically correct and that's the best kind of correct. The 30+ crowd, though, is 46% of the players, which is a huge percentage of older folks(don't trust anyone over 30!).

I'm still not seeing what point you're trying to make after all these posts. What should wotc do to target the older players?

From what parmandur said, movies are out because older people don't watch them. I'm guessing it needs to be expensive because they need a high disposable income to buy it.

 

[Micah Sweet]

I'm still not seeing what point you're trying to make after all these posts. What should wotc do to target the older players?

From what parmandur said, movies are out because older people don't watch them. I'm guessing it needs to be expensive because they need a high disposable income to buy it.

Older people don't watch movies?

 

[Reef]

I'm still not seeing what point you're trying to make after all these posts. What should wotc do to target the older players?

I keep coming back to this thread hoping someone answers this. But every time someone asks what exactly should they be doing, it is either ignored or deflected.

I'm pretty sure it no longer has anything to do with D&D or WoTC, and is now just about demographics in general. So, keep up the good work, WoTC, I guess!

 

[Maxperson]

I'm still not seeing what point you're trying to make after all these posts. What should wotc do to target the older players?

Stop shifting away from what the older players like. Almost every announcement shifts away from something the older players like and towards the very young.

From what parmandur said, movies are out because older people don't watch them. I'm guessing it needs to be expensive because they need a high disposable income to buy it.

Why would it need to be very expensive? That has never been my point or even implied by me. I've been discussing the books at the prices they have been released at this entire thread.

 

[Maxperson]

Older people don't watch movies?

Apparently not. Even though Gen X spends more than any other generation, apparently all those movies my wife and I see aren't really at the movies.

 

[Parmandur]

They don't put out a bunch of movies targeting 13-34 or even 18-34

MCU and Star Wars, as already noted. And the D&D movie, per the numbers.

WotC can't use the exact same stuff to target the 18 year olds as the 34 year olds.

Not only can they, they have done ao across multiple editions of the game (and Magic, for that matter).

Edit: I should mention the elephant in the room, though. WotC's numbers are a lie. It's impossible for the 46+ crowd to be less than 1%, let alone so far less than 1% that all the other age brackets round to 100%.

The error is one of typography: the last category was confirmed by Grgo Tito at the time to need a "45+" at the end, as thar grouping includes everyone older than 40 whatsover.