Yeaaaah, I get it.
But sometimes, the name has an intrinsic significance that is belied if the underlying business changes too much. If Pizza Hut became an ice cream parlor with nothing to do with pizza, its core identity has changed; it sows confusion & resentment instead of customer loyalty.
This is a real concern. I personally know of several businesses- many of them restaurants- that didn’t change their names to reflect their new business model, and many of them have failed.
When the New Orleans Jazz got moved to Utah, they retained the “Jazz” part of the name. Despite not impacting the quality of the team, some people still mock them for this, decades later. On a certain level, it reflects an unwillingness to blend in with the local culture. Wouldn’t something like “Mountaineers” be a popular change?