D&D 5E D&D pateau-ing?


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Oofta

Legend
I agree with some things said. Success and exposure (from whatever source) can breed more success and exposure. D&D will inevitably plateau. On the other hand, his search is for US only and if you average out the bump that happened during COVID shutdown, I see a fairly linear upward curve.

It's also funny that he points out CR and Matt Colville as being big boosts, but the graph is pretty much flat for 2 years after CR's release. He then makes the assumption that those things were responsible for the upward trend we see starting in 2017. I mean, maybe? Correlation doesn't mean causation, whatever impact there was, it certainly wasn't immediate.
 

payn

He'll flip ya...Flip ya for real...
Movies always come at the end of a franchise’s popularity and are followed by a downswing. Just look at the GI Joe, Transformers and MLP movies.
I dont think so. The movie was in development hell since 4E was cancelled. Most of that was legal issues, then scripts bounced around, etc.. They didnt just decide to make this movie because D&D was suddenly popular to ride the wave.. GI Joe and Transformers didnt get films until they were on life supports as franchises. I cant speak to ponies, I don't know anything about that franchise. It would seem films are just as often used to jump start lifeless franchises.
 

Stormonu

Legend
I dont think so. The movie was in development hell since 4E was cancelled. Most of that was legal issues, then scripts bounced around, etc.. They didnt just decide to make this movie because D&D was suddenly popular to ride the wave.. GI Joe and Transformers didnt get films until they were on life supports as franchises. I cant speak to ponies, I don't know anything about that franchise. It would seem films are just as often used to jump start lifeless franchises.
Yeah, the Bay Transformer movies pumped life into a near-quiescent franchise. I was being facetious about the cartoon movies.
 

briggart

Adventurer
Board game and several versions for dnd. It seems there is a similar peak, though muted, for the term board game. Does that mean board games have plateaued too? Maybe. But one thing, board games, as a group, I think, are way way more popular than D&D and this doesn’t reflect that.

View attachment 249859
I think a big component to the difference is that basically everyone knows what a boardgame is, but only a minority of people knows what D&D is. I guess part of the people searching for "D&D" are not necessarily interested in actually playing, but are simply curious about it, due to its depiction in mainstream media and they not being familiar with it, so while these searches likely trace popularity in terms of name recognition, it's difficult to understand how much they translate into popularity in terms of player base.
 


Inspired by @darjr 's post, I checked some more keywords. Seems bread and fruit are also past their peak. Curiously, they peaked at the same time. Maybe people were just bored and hitting the search engines?

trends.png
 

tetrasodium

Legend
Supporter
Epic
I refuse to believe the "dnd" is the more common abbreviation than "d&d". Are people that allergic to ampersands?
cell phone keyboards are used with a lot of google searches. Alsdo for voice to text d and d said without a pause between each likely sounds very similar to dnd
 

billd91

Not your screen monkey (he/him)
I refuse to believe the "dnd" is the more common abbreviation than "d&d". Are people that allergic to ampersands?
WotC seems to be. Their URLs are dnd based. So is D&D Beyond.
They might be doing it partly for technical reasons. An "n" is pretty much always going to be treated like a character but an ampersand might get parsed out weirdly depending on code and queries being run.

It also makes sense from a usability standpoint. dnd is easier to type than d&d.
 

briggart

Adventurer
Inspired by @darjr 's post, I checked some more keywords. Seems bread and fruit are also past their peak. Curiously, they peaked at the same time. Maybe people were just bored and hitting the search engines?

View attachment 249866
Lots of people apparently went through a bread-making phase during the first lockdown, so the blue spike makes total sense to me.
 

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