I got my 4e books this weekend (thanks Amazon!) and I had a weird moment of nostalgia when I saw the equipment list: it's so tiny!  Not even a 10' pole!!!!  I flashed back to my early days with the red box Basic set and it's similarly meager offerings.  I remember the first time I opened up the AD&D PHB and saw the massive list of things I could buy with my loot.  Good times.