The Ubbergeek said:primal, have you considered a part of this 'hostility' may be reactive?
They are also humans, and you know how fandoms can be.... creepy at times. Read on otaku and trekkies by example, if you never saw the extend of 'fandumbness'. Read on Evangelion and it's story behind the product.
I saw personal insults, trashing, perhaps evemn death treats by pm and email,. I bet. They face heat, bad heat. So, I am not surprised some lashe back, in despair and rage.
I've seen them too, yet consider this: Rich Baker has probably taken more "heat" than the rest of the WoTC staff members put together. In fact, if anyone has gotten "death threats", that'd most likely be him. Has he lashed out "in despair and rage"? Ignored the fans? Treated the fans in a condescending manner? Stopped posting? No, he has done none of those things. He still answers our queries in a polite and reasonable manner. Why? Because he *knows* that it's the fans (customers) who're actually paying his bills. It's a very simple business principle: keep treating your customers badly and you're (sooner or later) out of business.