I think when you are publishing a fancy hardback book you feel under more pressure to avoid cliché than you do when your are writing in an old exercise book. I suppose it's a case in point that Hunt for the Thesselhydra, a parody of a homemade adventure, begins with "Nick Fury wants to meet with you."
GoS is pretty good: each of the adventures has around four plot hooks.
Well the clichés work. I think the big problem is way too many adventure authors think they are writing a novel. Going straight into the action is good in a novel, and it is often good in a one-shot convention adventure or similar single session game, but IME it is a terrible way to begin a long term D&D campaign. I did get away with it in one 4e campaign where it was the end of character creation 'prequel' session, like a CRPG tutorial it was just to get the players used to the combat rules, and the campaign really began the following week.