Yes, but what happens when you're the owner?
If a man loses his business for racist remarks, what happens to the players and coaches? A gay slur is a 50-100k fine, but a racial slur is 2 million, a lifetime ban, and forfeiture of assets.How many players have used the "N" word? How many have been in jail for assault, or selling drugs, or torturing and killing animals (Michael Vick)? Yet they can suit up and continue to make millions. There's a whole lot of stuff going on in professional sports much worse than being a racist in your own home, yet, actual criminal behavior seems to be ok. I'd rather a thousand horrible people say horrible things than have to watch every word I say for fear I might offend someone somewhere and lose my business or home, or whatever.
Simply put, the talent and the ownership are held to different standards because they're operating under a completely different set of legal obligations. The players are employees of the league. They're bound by how the contracts will be interpreted under Employment Law statutes and case law in respect to the league in general and their team in particular. Meanwhile, while the owners are similarly bound by Emplyment Law, they have the additional strictures of the contract they signed to be allowed to own a team in the NBA, which includes rights and responsibilities that the players do not have.*
And make no mistake, if a player said enough or did enough things the league found distasteful, they could, in fact, ban him from the league for life. That they rarely do so is probably all about $$$. They know it is the players that generate the income.
The bottom line: while you have a right to work and open a business, you don't have a right to any particular kind of work or business. NBA team ownership is very lucrative, but it has a whole bunch of conditions attached to it, one of which is not making the league itself look bad.
* such as the very important exemption from US Anti-Trust Laws.
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