I really like what we're seeing so far. Minor gripes aside (character creation not physically in the box set, distaste for the cover fonts and layout) I think they are right on track to meet their goals for the game and brand and make most people happy.
Note that is just said "fifth edition" in lowercase text, rather than "5th Edition" or "Fifth Edition." I think that is a deliberate attempt to focus on the Dungeons & Dragons name, while admitting veterans need a term to differentiate it from prior editions. Smart move.
They also appear to be directing new players to start with the Starter Set, and then have the other three books as individual options. Ie, you can start with the Starter Set then mix and match whichever of the additional books you want, and they aren't dependent on each other.
If the setting inclusiveness we're hoping for materializes, they will give you enough info in the core books to provide you what you need to more or less update prior campaign settings mechanically, and then will be able to gradually put on campaign setting books for some of the biggest ones. But even with just the core books, you'll find that a Neidar is a hill dwarf (and hence have the rules for it), while the DMG might include Kender (heck, it's including Eberron's Warforged), giving you most of the crunch definition you need to run a Dragonlance campaign with your old fluff. If they produce the setting you can probably expect a Knight of Solamnia subclass for even greater 5e adaptation.
They are also focusing on ease of access for organized play. That's irrelevant for me since it isn't even an option in my current location, and I admit it isn't my style anyway, but it's a great business decision.
I'm expecting an online character builder, and I wouldn't be surprised if there were other tools also. Some of it may be free, and some may be subscription. Android and iPhone apps will certainly be present.
Then they're leveraging the brand through all the transmedia.
This is definitely the best designed D&D release ever. They really seem to be taking all of the lessons learned from the past, integrating modern technology, and trying to make the most of D&D.
