TSR Companies & Freelancers Distance Themselves From The New TSR

The new TSR (which I refer to as TSR3 to avoid confusion) has doubled down on its stance--which has been widely condemned online--via an ongoing series of tweets and replies from its TSR Games, Giantlands, and Dungeon Hobby Museum social media accounts (possibly operated by Justin LaNasa) in an astonishing PR campaign which makes the original interview which sparked off the controversy look...

The new TSR (which I refer to as TSR3 to avoid confusion) has doubled down on its stance--which has been widely condemned online--via an ongoing series of tweets and replies from its TSR Games, Giantlands, and Dungeon Hobby Museum social media accounts (possibly operated by Justin LaNasa) in an astonishing PR campaign which makes the original interview which sparked off the controversy look mild in comparison. Various entities are moving to distance themselves from the company and its activities, including TSR2, the company founded in 2011 by Jayson Elliot, which has now declared that it will not be using the name TSR any longer. Other companies including Gen Con and freelancers such as Jeff Dee have also made statements.

For reference -- TSR1 is the (no longer existing) company which launched D&D in 1974, TSR2 is the company founded by Jayson Elliot in 2011 to create Gygax Magazine and which currently publishes the Top Secret RPG, and TSR3 is the newly launched company.



Catch up on my previous coverage of this story:


TSR3's social media accounts initially sought to distance the company from Ernie Gygax's statements, but within a few hours had reversed course and doubled down on his stance. Note that there have been dozens of social media posts from the company over the last few days, and still continuing as I type this, and I don't intend to share them all here.

(Thanks to Daniel Fox for sharing screenshots below via Twitter).

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TSR2 -- "Update to our earlier tweet - we will NOT be licensing anything from the new company claiming rights to the TSR logos. We are not working with them in any fashion."

Gen Con -- "Gen Con is not associated with TSR Games and we don't support their recent statements. While the foundation of Gen Con is tied with the history of TTRPGs, our goal is to build off the good, acknowledge the bad, and work toward a present free from racism, misogyny, and homophobia."

Gen Con has also indicated that they do not intend to allow TSR3 at the convention.

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GAMA (the Game Manufacturers Association) -- "We’re aware of the appalling statements published by TSR Games and their founder - GAMA does not condone nor agree with any part of it. We pride ourselves on supporting and promoting inclusivity always. Our motto is “A game at every table, a table for everyone”. Transphobia, racism, and sexism will not be tolerated. That means that TSR is not welcome at Origins Game Fair, GAMA Expo or any event affiliated with our organization."

Jeff Dee -- "There is a rumor going around that I am part of this new TSR company. That is not accurate. I have done some work for them as a freelance artist. That’s how I make my living, and spreading the misinformation that I’m now employed full-time by one particular client could stop other clients from approaching me and hurt my business. So, please do not spread that rumor. If I ever become a full-time employee anywhere again, I will announce that myself. Thanks. UPDATE: After investigating reports about statements made by representatives of this new TSR, I have determined that I can no longer do business with them in good conscience. I've returned their downpayment on the next piece of art I was scheduled to do for them. And yeah, I could sure use some new commissions to make up for this big hit on my cashflow"

Jim Ward, an original TSR alumnus and who wrote Giantlands, TSR3's flagship product -- "At the present time I know little or nothing about the relaunch of TSR. Right now I don't see how anyone could pick up where the old company left off. Yes it's a name with some logos, that is all I know."

Luke Gygax -- "FYI- I am not involved with any TSR company nor is Gary Con nor anyone else in my family outside of Ernie. Full stop. That is all ... I have reasons for distancing myself. The way TSR treats people online in their public exchanges is rude. The museum is a for profit business and was asking for donations. Using names of people to promote without their knowledge. Going out of the way to talk gender/woke stuff ... Also basically jacking the TSR logo from Jayson Elliot. The bombastic press releases and claims to old IP. Making a quick nostalgia money grab based on my fathers name and not much else. So I’m making it clear I don’t like this style and I have ZERO to do with TSR"

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TSR3 responds to Luke Gygax

Tim Kask, an original TSR alumnus who worked at the company until 1980, spoke at length on this topic in a YouTube video (below). I've transcribed some bits, but he says a whole load more (ellipses represent sections I have not included, for reasons of brevity), so check out the video for the whole thing.

"There has been bandied about in social media over the last several days several claims about what's going on in Lake Geneva right now. Ernie Gygax made a most egregious mistake in an interview he did on a podcast. He basically waved his bare ass in front of everybody that's concerned about pronouns, and woke, and all that right now in the industry and thumbed his nose at them. The transcript of his podcasts are there for everyone to read. That they were men, and they didn't give a sh*t, and la la la.

But right there they alienated three quarters of the gaming industry. Probably more than that, I don't believe that there's a quarter of the gaming industry that still are the neanderthals that he would make us out to be.

That's another thing. This whole thing has brought the OSR (the old school revival) into serious disrepute. Now there are some little Karens going on some of the social media and painting with the same brush all of us that were there back then based on the stupid ass sh*t that Ernie just said. No. We weren't all like that. And we aren't all like that now. He's a troll, a troglodyte, a neanderthal, if he really means that. It's a foolish person that doesn't wet his finger once in a while and feel the wind shift.

Now there've been claims in a couple of posts, one of which is by Ernie, about how the stalwarts, the old TSR are flocking to the banner. Bullsh*t....

... There is no one of the creative side of TSR from the early days involved with the Dungeon Hobby Shop Museum. No one. Not one creative person. No matter who might be claiming what, they simply do not have the credentials. Being named DiMaggio does not mean you can hit a lot of home runs. Or that you even hit any home runs ....

... Just because you say you're TSR doesn't mean you are."


 

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Mecheon

Sacabambaspis
I am just completely amazed at how quickly they've managed to burn literately every bridge possible.

This one's gonna go down in the history books in terms of 'bad ideas'. Probably not as bad as "That time White Wolf got banned from an entire country so hard they were shut down", but "Company destroys literately any goodwill and alienates entire RPG buying audience in 3 days" is still the bad sort of impressive.
 

imagineGod

Legend
Another example of publicity is that though I skipped the Marmoreal Tomb Kickstarter, since I never grew up with that 1e style, now I await to purchase a copy to play if it ever hits retail shelves.

I usually support 5e Kickstarters, hence, I tried to convince Into "The Mother Lands" to offer a 5e option like those other companies that offer several,, many do both Pathfinder 1e and 5e for example.

So thanks for making Marmoreal Tomb a product I may acquire to play. As for Giant Lands, that is not something I understand. Too LARPy.
 



Charlaquin

Goblin Queen (She/Her/Hers)
As for Ernie, I'm assuming that he just wants everything to be like in the "old days," when people could make jokes that were bigoted or play stereotyped characters and nobody would call them on it because everyone else in the group was the same. Nowadays, there's a chance that someone might be different than you, and how are you supposed to make jokes then?!
Member when orcs used to be evil?
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As for Ernie, I'm assuming that he just wants everything to be like in the "old days," when people could make jokes that were bigoted or play stereotyped characters and nobody would call them on it because everyone else in the group was the same. Nowadays, there's a chance that someone might be different than you, and how are you supposed to make jokes then?!
In a statement that will surprise no one, American culture has changed a lot over the past 50 years. We can see, across different media and genres (film; tv; comedy; etc) that things that were broadly acceptable in 1971 are really not acceptable today. I mean, in 1971 same-sex intercourse was illegal in all states except Illinois and Connecticut. And, being that we are, you know, people, who have lived through some or all of this time period, we can attest to these changing attitudes.

However, when we make such obvious claims in the context of dnd, we must be sure to include a #notallearlygamers disclaimer, lest we offend anyone who feels personally called out by what is, in fact, a general statement about cultural norms in the US context. For how can we expect anyone to be an ally unless they are personally assured that we are not talking about them in particular. </sarcasm>
 

Gradine

The Elephant in the Room (she/her)
It’s not Justin running the accounts. Looking at the posting style and word choices, along with the social media savviness across all their accounts, I feel pretty confident it’s Stephen E. Dinehart (their CCO).
Dinehart has also doubled down on the transphobia on Twitter. Between him and Jim's associations, I can't see how any one involved in this isn't culpable at this point.
 

darjr

I crit!
Another example of publicity is that though I skipped the Marmoreal Tomb Kickstarter, since I never grew up with that 1e style, now I await to purchase a copy to play if it ever hits retail shelves.

I usually support 5e Kickstarters, hence, I tried to convince Into "The Mother Lands" to offer a 5e option like those other companies that offer several,, many do both Pathfinder 1e and 5e for example.

So thanks for making Marmoreal Tomb a product I may acquire to play. As for Giant Lands, that is not something I understand. Too LARPy.
Dude your repeated lame attempts to shutdown any discussion of this have tripped into the farcical! In very bad taste no less.
 


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