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TSR Companies & Freelancers Distance Themselves From The New TSR

The new TSR (which I refer to as TSR3 to avoid confusion) has doubled down on its stance--which has been widely condemned online--via an ongoing series of tweets and replies from its TSR Games, Giantlands, and Dungeon Hobby Museum social media accounts (possibly operated by Justin LaNasa) in an astonishing PR campaign which makes the original interview which sparked off the controversy look...

The new TSR (which I refer to as TSR3 to avoid confusion) has doubled down on its stance--which has been widely condemned online--via an ongoing series of tweets and replies from its TSR Games, Giantlands, and Dungeon Hobby Museum social media accounts (possibly operated by Justin LaNasa) in an astonishing PR campaign which makes the original interview which sparked off the controversy look mild in comparison. Various entities are moving to distance themselves from the company and its activities, including TSR2, the company founded in 2011 by Jayson Elliot, which has now declared that it will not be using the name TSR any longer. Other companies including Gen Con and freelancers such as Jeff Dee have also made statements.

For reference -- TSR1 is the (no longer existing) company which launched D&D in 1974, TSR2 is the company founded by Jayson Elliot in 2011 to create Gygax Magazine and which currently publishes the Top Secret RPG, and TSR3 is the newly launched company.



Catch up on my previous coverage of this story:


TSR3's social media accounts initially sought to distance the company from Ernie Gygax's statements, but within a few hours had reversed course and doubled down on his stance. Note that there have been dozens of social media posts from the company over the last few days, and still continuing as I type this, and I don't intend to share them all here.

(Thanks to Daniel Fox for sharing screenshots below via Twitter).

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TSR2 -- "Update to our earlier tweet - we will NOT be licensing anything from the new company claiming rights to the TSR logos. We are not working with them in any fashion."

Gen Con -- "Gen Con is not associated with TSR Games and we don't support their recent statements. While the foundation of Gen Con is tied with the history of TTRPGs, our goal is to build off the good, acknowledge the bad, and work toward a present free from racism, misogyny, and homophobia."

Gen Con has also indicated that they do not intend to allow TSR3 at the convention.

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GAMA (the Game Manufacturers Association) -- "We’re aware of the appalling statements published by TSR Games and their founder - GAMA does not condone nor agree with any part of it. We pride ourselves on supporting and promoting inclusivity always. Our motto is “A game at every table, a table for everyone”. Transphobia, racism, and sexism will not be tolerated. That means that TSR is not welcome at Origins Game Fair, GAMA Expo or any event affiliated with our organization."

Jeff Dee -- "There is a rumor going around that I am part of this new TSR company. That is not accurate. I have done some work for them as a freelance artist. That’s how I make my living, and spreading the misinformation that I’m now employed full-time by one particular client could stop other clients from approaching me and hurt my business. So, please do not spread that rumor. If I ever become a full-time employee anywhere again, I will announce that myself. Thanks. UPDATE: After investigating reports about statements made by representatives of this new TSR, I have determined that I can no longer do business with them in good conscience. I've returned their downpayment on the next piece of art I was scheduled to do for them. And yeah, I could sure use some new commissions to make up for this big hit on my cashflow"

Jim Ward, an original TSR alumnus and who wrote Giantlands, TSR3's flagship product -- "At the present time I know little or nothing about the relaunch of TSR. Right now I don't see how anyone could pick up where the old company left off. Yes it's a name with some logos, that is all I know."

Luke Gygax -- "FYI- I am not involved with any TSR company nor is Gary Con nor anyone else in my family outside of Ernie. Full stop. That is all ... I have reasons for distancing myself. The way TSR treats people online in their public exchanges is rude. The museum is a for profit business and was asking for donations. Using names of people to promote without their knowledge. Going out of the way to talk gender/woke stuff ... Also basically jacking the TSR logo from Jayson Elliot. The bombastic press releases and claims to old IP. Making a quick nostalgia money grab based on my fathers name and not much else. So I’m making it clear I don’t like this style and I have ZERO to do with TSR"

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TSR3 responds to Luke Gygax

Tim Kask, an original TSR alumnus who worked at the company until 1980, spoke at length on this topic in a YouTube video (below). I've transcribed some bits, but he says a whole load more (ellipses represent sections I have not included, for reasons of brevity), so check out the video for the whole thing.

"There has been bandied about in social media over the last several days several claims about what's going on in Lake Geneva right now. Ernie Gygax made a most egregious mistake in an interview he did on a podcast. He basically waved his bare ass in front of everybody that's concerned about pronouns, and woke, and all that right now in the industry and thumbed his nose at them. The transcript of his podcasts are there for everyone to read. That they were men, and they didn't give a sh*t, and la la la.

But right there they alienated three quarters of the gaming industry. Probably more than that, I don't believe that there's a quarter of the gaming industry that still are the neanderthals that he would make us out to be.

That's another thing. This whole thing has brought the OSR (the old school revival) into serious disrepute. Now there are some little Karens going on some of the social media and painting with the same brush all of us that were there back then based on the stupid ass sh*t that Ernie just said. No. We weren't all like that. And we aren't all like that now. He's a troll, a troglodyte, a neanderthal, if he really means that. It's a foolish person that doesn't wet his finger once in a while and feel the wind shift.

Now there've been claims in a couple of posts, one of which is by Ernie, about how the stalwarts, the old TSR are flocking to the banner. Bullsh*t....

... There is no one of the creative side of TSR from the early days involved with the Dungeon Hobby Shop Museum. No one. Not one creative person. No matter who might be claiming what, they simply do not have the credentials. Being named DiMaggio does not mean you can hit a lot of home runs. Or that you even hit any home runs ....

... Just because you say you're TSR doesn't mean you are."


 

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OakenHart

Adventurer
It’s not Justin running the accounts. Looking at the posting style and word choices, along with the social media savviness across all their accounts, I feel pretty confident it’s Stephen E. Dinehart (their CCO).
Ernie seems to indicate that Justin LaNasa is running the TSR_games twitter account at least. Haven't seen anything indicating who is running any of the others, though.

 

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What I responded to was your dismissal of a popular movement because it was popular. You remember the civil rights struggle. You remember the Troubles. You remember Desert Storm and the war for oil... You know what populism is, and so... Ernie has committed to hurting people right now, due to his literal transphobic commentary, from his own mouth

That's awful, and if you neither condemn nor condone him, that's on you. But it's on you and on record.

Neutrality on this is complicity.
You are wrong. Just as it would be wrong for someone to say, "If you support and befriend gays then you are against us." There was hope for the Gay Pride movement and it is not threatened by Ernie. He is not hunting you, you are hunting him. He's an ignorant, stupid person in this matter, but he's not your enemy, he's a human, just like you. The purpose of Gay Pride was to seek and achieve equality, which has happened. Now you become like those who were once your persecutors? Spare me the us and them mantra of revenge, it's so 3rd wave feminist and I grew up with the first wavers whom I still admire.
 

Bolares

Hero
You are wrong. Just as it would be wrong for someone to say, "If you support and befriend gays then you are against us." There was hope for the Gay Pride movement and it is not threatened by Ernie. He is not hunting you, you are hunting him. He's an ignorant, stupid person in this matter, but he's not your enemy, he's a human, just like you. The purpose of Gay Pride was to seek and achieve equality, which has happened. Now you become like those who were once your persecutors? Spare me the us and them mantra of revenge, it's so 3rd wave feminist and I grew up with the first wavers whom I still admire.
“Wich has happened” WoW, please teach us gays how equal we are being treated.

And please, tell me more how “we” are acting just like the people who keep murdering, beating, abusing us trough the decades…
 

You are wrong. Just as it would be wrong for someone to say, "If you support and befriend gays then you are against us." There was hope for the Gay Pride movement and it is not threatened by Ernie. He is not hunting you, you are hunting him. He's an ignorant, stupid person in this matter, but he's not your enemy, he's a human, just like you. The purpose of Gay Pride was to seek and achieve equality, which has happened. Now you become like those who were once your persecutors? Spare me the us and them mantra of revenge, it's so 3rd wave feminist and I grew up with the first wavers whom I still admire.
"The purpose of Gay Pride was to seek and achieve equality, which has happened. "
~Air sucked through teeth noise~
And there we have it.
The demand that the fight for equality is now over, so we should stop seeking it.
 

BRayne

Adventurer
You are wrong. Just as it would be wrong for someone to say, "If you support and befriend gays then you are against us." There was hope for the Gay Pride movement and it is not threatened by Ernie. He is not hunting you, you are hunting him. He's an ignorant, stupid person in this matter, but he's not your enemy, he's a human, just like you. The purpose of Gay Pride was to seek and achieve equality, which has happened. Now you become like those who were once your persecutors? Spare me the us and them mantra of revenge, it's so 3rd wave feminist and I grew up with the first wavers whom I still admire.

I highly doubt you grew up with first wave feminists, especially since you were born 35 years after it ended
 


Did I accuse you of something? No. It's interesting to me from many different perspective. In a related thread to this topic I have read a post calling for the utter ruination of Ernie Gygax, and if that were not possible then as a consolation prize just him not making money and being disfranchised. For what? Well for having what little information we know, some bad I agree, and for this, the man should be ruined. That is not love, that is not growth, that is not learning, that is not progression, that is not... human? Or is it human, too human, as we've seen and perhaps experienced in human history? The mob wants its pound of flesh, and so the tables are turned, the hunter becomes the hunted? Well, not sure. No, really. Ernie hunts no one, he has gay friends, mutual with me in fact in some cases, Ernie wouldn't harm a flea. He's just being stupid is all I can assume. But for this, for not knowing Ernie, or for him expressing some ignorance and ill chosen words, blood is required, just for being human, an imperfect being, no chance, no future, already condemned in the court of public opinion. Sound familiar? It just might. I do not condone his words, but I also do not condemn him, as humans progress, humans change. But not when the mob is in charge, there is no such thing. The mob wants its pound of flesh, its blood. I have found the whole ordeal very sad on many levels.

Um, what? Correct me if I'm wrong, but I think this is a more or less accurate recap. Ernie Gygax:

  • launched a kickstarter in 2019 which is still unfulfilled
  • took advantage of a missed filing date to take the TSR trademark and then license it back to the person who had it
  • gave a promotional interview to relaunch TSR in which he marketed the game towards fans of the original TSR who had been "dissed" by wotc in the form of disclaimers on some older material. Note, not old school as in player skill, rulings not rules, etc, but specifically old school in terms of their views on gender. He is the one who made that generalization.
  • associated a bunch of people with the company without their knowledge
  • doubled down on all this on social media

No one wants to ruin Ernie Gygax (honestly, he seems perfectly capable of accomplishing that on his own). No one wants "blood," whatever that means. The people you are dismissing as "the mob" are creators and enthusiasts who keep the hobby alive despite sometimes not feeling welcome. Please put away the tiny violin.
 

Catulle

Hero
I think you should be a little more honest and word it like. Oh. And your career is over and I will cancel you until the day you die and make you a social outcast based on your answer.
I don't fool myself about having anything like that kind of power.

I think Rob is probably on the wrong side of history by defending the memory of his friend over the bad behaviour of his friend's child, and that's a bad situation to be in. But he is still responsible for his behaviour. Jim Ward has been out and said that Drow are black people and that apparently he's never been engaged in a single blackface conversation since "they don't talk about that."

I will absolutely decry his stance, but not his loyalty to his friends; that's for them to work out.

The public-facing side of it all, though... yeah.

After a certain amount of time, when you look around and all you see is people spouting racist talking points (hey, Mr. "nits make lice" Gygax/Chivington) you need to think... "are we the baddies?"
 

Gradine

The Elephant in the Room (she/her)
Did I accuse you of something? No. It's interesting to me from many different perspective. In a related thread to this topic I have read a post calling for the utter ruination of Ernie Gygax, and if that were not possible then as a consolation prize just him not making money and being disfranchised. For what? Well for having what little information we know, some bad I agree, and for this, the man should be ruined. That is not love, that is not growth, that is not learning, that is not progression, that is not... human? Or is it human, too human, as we've seen and perhaps experienced in human history? The mob wants its pound of flesh, and so the tables are turned, the hunter becomes the hunted? Well, not sure. No, really. Ernie hunts no one, he has gay friends, mutual with me in fact in some cases, Ernie wouldn't harm a flea. He's just being stupid is all I can assume. But for this, for not knowing Ernie, or for him expressing some ignorance and ill chosen words, blood is required, just for being human, an imperfect being, no chance, no future, already condemned in the court of public opinion. Sound familiar? It just might. I do not condone his words, but I also do not condemn him, as humans progress, humans change. But not when the mob is in charge, there is no such thing. The mob wants its pound of flesh, its blood. I have found the whole ordeal very sad on many levels.
Okay, I'm like ...50% certain you're referring to me, although moreso because I definitely used the phrase "consolation prize", though if you were referring to me I think you've drastically misunderstood my point.

I do not want any specific person to be ruined. I want to, need to, make it as hard as possible to be openly and loudly a bigot. I must do what I can to make their lives difficult, and I need them to know why their lives are being made difficult, and what they can do to make things better.

If I don't, if I can't, then I allow the things they say about me and about the people I love go unchallenged. Legitimate. And when that happens, it makes it as hard as possible for us to just be ourselves. You talk about ruining lives? Well unchallenged bigotry ruins lives. Innocent lives.

The point is simple. Talk sh*t about trans people, and we will do our best to end you. Apologize, like, really apologize (none of that fake "im you were offended bs), and make amends, and it gets better. Not for everyone; no one has the responsibility to forgive anyone for harm done. But a little bit of humility and sincerity has gone a long way for the folks who didn't decide to dig in when the "mob" came knocking.

It's plenty swell that you and Ernie have gay friends. I'm sure they're lovely. I have gay and trans friends too. In fact, I almost lost one of them a while back to a group of people who thought gender identity was a joke, and that trans people are disgusting.

If you think the response has been inappropriate or that it's gone too far, you are sadly very, very mistaken.
 


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