D&D General D&D 3E Style Guide Peeks Behind The Scenes

Alex Kammer of Gamehole fame, the convention and the wonderful museum of every TSR D&D product and game room also has a copy of the D&D 3.0 Style Guide!

Interesting parts include the 3 million active monthly players, the primary and secondary target audiences, the list of "do's and don'ts" and cursing!

The primary audience was college students ages 18-24, with a secondary audience of young people form 13-16 and adults 25+.

"Dos and Don'ts" include "do show monsters as fearsome, evil creatures. They're not misunderstood--they're EVIL!", and "don't show the game being played by children or pre-teens".

​

 

[Morrus]

Obviously, Regdar was exempt from the “don’t show the PCs dying”

Repeatedly. And there’s a story behind that.

 

[Dungeonosophy]

Thanks darjr!
I'd like to see more in-company documents like this revealed. I'm surprised there's not more of this sort of thing. (Along with pre-production manuscripts of various TSR and WotC product, proof printings, etc.)
For example, these TSR-era in-house guides for the Mystara setting:

Mystara - Reference Guide

pandius.com

Mystara - Before and After

pandius.com

 

[Erdric Dragin]

I like how some of those "Don't"s flew out the the window later on in the edition LOL

 

[Hussar]

Heh, must remember this when I'm told that D&D absolutely was meant to be marketed to the over 30 crowd and how the over 30 crowd was a major consumer. They're barely mentioned here and in a pretty distinct 3rd place. But, I keep getting told that the over 30 crowd was this HUGE market that drives sales.

Fascinating read though. Excellent.

Sorry, if I missed it, but, when was this printed? This was the style guide in what year? And, I wonder if different style guides were printed/made over the years.

 

[Morrus]

But, I keep getting told that the over 30 crowd was this HUGE market that drives sales.

By who? That’s not a narrative I’ve noticed. More the opposite.

 

[darjr]

@Hussar copyright is 2000

 

[sevenbastard]

I get the marketing rules about no kids no nerds and no dress up. Their was a stigma they were fighting.

In high school I was a proud gamer, but once I went off the college (mid 90s) I hid my passion for RPGs and was ashamed to tell people. I still don't actively talk about d&d. I have friends I have known for 20 years who don't know I play. Sometimes I wonder if they also hid their love of the game as it was not cool to be a gamer.

I wonder now if I was a 18 year old kid heading to college if would be more proud of my hobby and less ashamed. Probably.

 

[Charlaquin]

I doubt there was internal friction over it. The issue of monsters being fearsome and evil dovetails with multiple other bullet points about emphasizing the heroic nature of the PCs and avoiding choices between evils (the classic paladin trap). They were going for a simpler moral spectrum of their presentation and that continued on through 4e at least with respect to the pre-release marketing materials.

That was my impression as well. I was a bit younger than their target audience when 3e came out, but I remember at the time that violence in media was a concern among parents, but that most parents were generally more accepting of such depictions of violence when unambiguous good triumphed over unambiguous evil.

 

[Charlaquin]

Goodness I despised those covers. Believe it or not, they contributed to me skipping the edition!

I loved it! As a kid slightly younger than the target audience, I would see my friends’ older siblings carrying them around and it made them look like some kind of ancient tomes containing all the secret knowledge about this mysterious and fascinating world I would overhear them talking about every day at recess. Every time I got a chance to peek at a few pages of one was like a forbidden glimpse into a world of magic and wonder I wasn’t old enough to get to play in yet.

I found 3.5e unnecessarily complex and cumbersome when I finally got a chance to try it years later. But luckily for me 4e came out not too long after that and was much more to my liking. But I adore 3e’s aesthetic, which to this day has a powerful influence on my conception of D&D.

 

[RobJN]

He's got that dead, glassy-eyed "I really hate it when this happens" look.

Much like the potted petunia from HHG: "Oh no, not again"