But this isn’t any kind of sales data. It’s DDB usage data, and in the US, this has been a time of great job stress for both political and non-political reasons: foolish use of LLMs, massive government employee and contractor layoffs, drastically increased instability, etc. it’s quite possible that all this stuff has also hurt sales, but it’s equally possible that people’s available time and sense of being up to RPGs are taking more of a beating than their actual game book budget. Looking at people I know, I see this among parents of trans and other queer children and people with significant disabilities and near edges of currently eligibility for benefits. But without sales data, that’s also me gathering anecdotes for my own guess at a plausible yet unproven situation.