MerricB said:Conversely, if the total sales of the entire industry are down as well (which is very hard to tell just from per SKU sales), then we're definitely in trouble.
This I'm not sure of. I've heard distributors and retailers say both, that overall sales are equal and that overall sales are down. I think the only way we'll discover the truth is through patience -- wait and see how many more businesses in the industry scale back, change to card/board only, or just die.